The Tick group announced the closure of the group buying business difficult early signs

Group Purchase website Tick Group issued a notice, said the company will be in http://www.aliyun.com/zixun/aggregation/33721.html ">2014 year March 31 officially closed group buying business, this distance tick group set up only 3.5 of the time." Tick group to become after 24 coupons in the domestic another closed the well-known group buying site.

Tick announcement:

As we move to the new business model, we will formally close the group buying business on March 31, 2014. Three years of wind and rain, thank you for your support and help. Please rest assured that we will continue to protect the interests of customers and businesses, all service standards and payment services remain unchanged. If you have the account balance, you can login account, self-help mention. Our customer service phone 400-880-8356 will always be with you. Please look forward to our new beginning!

There are early signs that the group has closed its buying business.

August 2012, the two anniversary of the launch of the group's foreign High-profile announced a total of more than 32 million purchase coupons sold, Daily Online group purchase is about 6000, the average project transaction amount of more than 15,000 yuan. At that time, the song CEO said that the group buying market is the million-meter long-distance running, steady growth is very important.

The official stance seems to prove that the tick-tock has not fallen behind in the Red Sea.

But then, some of the actions of the tick-tock group revealed the difficulty of its operation.

October 2012, group purchase website Tick group officially completed with 58 group buying platform Butt Test, The Tick group also announced in November in the same year to connect 1th stores and suning easy to buy.

Industry personage Reviews said, this fully explained, tick group itself to obtain insufficient flow, can only rely on channel products to obtain traffic, in essence has withdrawn from the competition for the purchase platform.

At the beginning of 2013, the group and the completion of the merger, the merger of the new Dimensional city, continue to follow the group buy brand Tick group, this is the tick group trying to enter the line of information services signal. The tick group wants to get into the offline information service through Vero City.

The cloud-hunting network inquires about the flow of ticks, which are less than 5000IP per day, and are simply not enough for a nationwide website to maintain operations. In addition, the tick group in the first case known as group buying lost also highlighted the ability of the clicks group operation weak.

The tick-tock group was founded in July 2010 by Google's former sales general manager song in China. The tick group has been invested in IDG, Kleiner, NEA, Greylock and Aurora. The concentration of group buying industry is more and more obvious. According to statistics, last year ranked the top five of the purchase site turnover reached 33.81 billion yuan, accounting for 95.7% of the total, of which the top two in the United States and reviews are accounted for the entire industry throughout the year 66.3%.

According to public reports, as of January this year, the number of national group buying sites was only 213, compared with 281 in September.