The user experience is to make the user more lazy and more comfortable

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Small series that the user experience is to make users more lazy more comfortable, under the premise of comfort, but also very convenient to find their own want, this user experience is very good, users are willing to pay you, because you make him comfortable.

First of all, my personal experience:

Experience 1: I picked up the time Taobao, found a very reliable, so I went to the official website of Zhongguancun to see the configuration evaluation of what, and then Taobao search finally I locked in the 3 stores. Picked one and bought it. First of all I think about which mail, then see which gift is appropriate. There are two of them, and I'll show you the difference between the two gifts.

A seller's gift: screen film two, capacitor pen one, headphone winder one, low imitation apple headset, a U disk hanging rope, exposing the fingers of a pair of gloves, flat skin cover.

b Seller's Gift: Android disc (including the most fire application up to February 9, 13, you can install the application you put forward for free), flat skin cover, one screen film, one capacitor pen. I decided to choose the B seller, because I think I bought the product since can all help me to put it back to my plate, then I will save the province of their own, but also the province's back in the download. It is so simple that we as customers are so lazy.

Experience 2: Buy WP system mobile phone (parallel imports), first must help me escape, and then help me to install the software. (Of course, a lot of stores do it now!)

Experience 3: Buy a basketball shoes, shoes small point, the results of the store to contact my home near the Shun Fung Express to my home to take pieces, or the goods to pay, for my return, the fork!

The three experiences described above are brief but also a reason: customers want to be more convenient, because they are lazy, and they want to be lazy, so we all need to cultivate the user's laziness. We only do our after-sale service and the pre-sale of this kind of marketing basically reached the training user lazy method. I think it's very necessary to talk about why you want to make users lazier, so we can tap into the potential needs of our users. For example: You sell a computer on the Internet

Huawei's new mobile phone mate (of course, the current Taobao price is almost the same, and the new basic is the real machine. I find some of the most basic package to show you:

A store official standard: a raw electricity, a full USB cable, manual, warranty card +16g memory card +OTG line + clip card (including card sets) + Small gift package (including: Bracket + capacitor pen + wipe mirror cloth + reader + screen Protection film *2) + Hong Kong and Macao Tour

B Store Official Standard: 1x original battery, 1x charger, 1x Data Line, 1x Manual, 1x warranty Card, 1x original packing box, 1x Invoice, send seven sets: cloth bag, foil, card reader, capacitor pen, cell phone bracket, card reader, Hong Kong and Macao Travel Volume (contact Customer service has surprise)

C Point official Standard: a raw electricity, a full USB cable, manual, warranty card, foil A, bracket one, a capacitor pen, wipe mirror cloth piece, dustproof plug a black and white, clip Card and card sets

The three stores compared to the B shop to win more victories (the key to have invoices, and the following sentence contact customer service has a surprise is the point of view of the pen, of course, this and we said to make customers lazy have a relationship?) These three kinds are in fact fully excavate the user peacetime demand, but for big screen handset what is the most need? Mobile Power!

Hey, in fact, B store this package also send mobile power I did not write, is not if in addition to mobile power will be more triumphant? I think we can change the B package mobile power (mobile power and 16G memory card two to choose a more appropriate.) In fact, users become lazy also reveals an impetuous phenomenon in contemporary society: No matter what you learn, do not have the patience to learn, always ask or in the absence of any basis of the situation to participate in training to hope to achieve the desired results.

For example: A lot of people want to be a programmer so not hesitate to participate in the Java training, because the beginning of the wood has a foundation, but also very responsible, very lazy led to the end also did not engage in this industry. Stop,stop seems I digress, pull back the theme.

Now I'm going to cite two fairly good examples of businesses that have developed with user inertia:

Case one: How did YouTube get its first financing?

When YouTube was tepid and used all the stops in 05, and users didn't buy it, what changed YouTube's little twist?

YouTube's new addition to this several features: related video, video mail push, a key to share, these lazy people to the function of a short period of time growth, so successful access to the first financing.

Case two: Appsgeyser to create Android apps.

Many people do not know how to develop, then use Appsgeyser can easily make your site a small application.

These two cases fully illustrate the use of user inertia is how reliable ah!

Why let the user become more lazy, now you have understood? Hey, finally summed up: Want to make users more lazy, you need to help him do things, help him think, help him choose, let him do less things can accomplish his goal. (This will better arouse his attention.) )

SEO Forum here to think that the site's user experience is also so, the simpler things, the more users can easily accept.

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