The value of the medical website is what makes the medical website felt

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently a little busy, the main reason is to join a network team, to do a medical site optimization operations. Many friends talk about the optimization of the medical site is the most difficult, through the 10 days of work I finally understand why the ranking of medical sites is so unstable. It is also because of personal experience, so put their own views to speak out, to discuss the exchange.

In fact, there is a word in the industry, that is, the medical site does not need to do optimization, to do is to bid promotion, this is a hit the money industry. To this sentence before I think is right, but now I do not think so, why I have such a view, we listen to the Guardian detail.

One: What is the content value of the medical website?

For the medical profession, no matter what topic the website carries out, who completes the editing of the content? I believe we all know that only the network editor to complete. And who is the Internet editor? Just a person who will organize the language, but for the medical industry more strong content, network editing has no relevant knowledge. Even if you do it for a year or two, you can write your own high quality content. What do you do at this time? I believe it is very clear, false original. Copy-Modify-paste it. Then add your own advertising messages to the content.

Sometimes I think about a problem, where is the content value of the medical website? A simple example, such as rhinitis, rhinitis symptoms, etiology, harm, how to do, treatment, cost, hospital and so on. A disease can be extended to more than seven topics. And a topic can be expressed in a variety of ways, just like the cost, can use how much money, prices, fees and other words to explain. This time the content will inevitably exist a lot of duplication, there is more advertising. Have any of these content users seen it? or how much of this content really does to the user? Let a layman to write the things that I do not know what to read. I believe that the inside pedestrians are not necessarily understand, not to mention the ordinary netizens (patients). The content of the medical website is the biggest drawback of the website, because the purpose is to advertise.

Second: The operation of the medical web site what should be done?

Medical this is a sensitive industry, so what exactly should the site do? Our goal is to make their website content in Baidu and other search engines have a good ranking (including do bidding)? Believe it or not. The medical website should pay attention to the hospital brand more, should pay attention to the hospital Word-of-mouth spread more. So at any time the brand is the most important. And a lot of times we just want to rank, copy and paste some useless information on the website. Like a Web site editor copying the content of another medical site, even the phone number has not changed, this is a mistake or what? Hospital this is a long-term operation of the organization, the website is their own online business card, if you can not have their own characteristics, if you can not develop their own unique advantages, then the meaning of where?

How exactly does a medical website operate? It is undeniable that bidding is a more effective way. And Baidu know the question and answer platform is also a good way to spread. Of course, the news source is also a good way. And what is to be done? The Guardian believes that the main content to do is to maintain the brand. Only the establishment of authoritative medical website, the idea of their own hospital into the site to a greater extent to let patients believe us, more patients are willing to go to our hospital for diagnosis and treatment.

Third: The characteristics of the medical site is endless hair outside the chain?

Believe that too many friends believe that the characteristics of the medical site is no more than the hair outside the chain, so that their information all over the network in every corner, the account is sealed? It doesn't matter. Anyway my purpose (to do the medical all know) has been achieved. It is said that this benefit is very large, because the Guardian just contact medical this piece, so it is not very clear. But there is a question I am very curious: if do the public welfare activities under the line, the effect will be better? Would it be a better way to advertise? Because we know that the medical site is a hospital window, and the hospital is regional, then offline activities than endless hair outside the chain better?

The medical web site is a difficult problem to optimize, but to a greater extent there are too many of its own factors, coupled with the effectiveness of the bidding is also relatively good, so in the operation has not aroused everyone's attention, but it is really important, that is the hospital brand and Word-of-mouth, this must be maintained, the other is not important, After all, everyone is just for profit.

This article Guardian Kun writes, originates from http://yuankun0105.com/post/102.html. Communicate together, progress together!