Third-party developers exploit Twitter ads, recruiting and data products

The 25 billion dollar market capitalisation, which makes Twitter's management on pins and Needles--twitter, is only one-fifth of Facebook's, which will be a decisive factor in Twitter's advertising revenues and market capitalisation. According to foreign media, Twitter has implemented a variety of strategies to increase the number of users, the most important of which is to launch peripheral tools around Twitter's third-party developers and to integrate Twitter Weibo information into more external media sites.

Twitter's daily number of user posts reaches tens of millions of, an inexhaustible resource, and Twitter is encouraging outside developers to launch innovative tools to attract new users to Twitter and to get new sources of advertising revenue.

Gozaik company is such a peripheral tool developer. The company's system, which scans nearly 500 million posts on Twitter every day, finds job postings from corporate employers, and they index job listings to help job seekers search.

The company will also automatically scan data from Twitter's 200 million users and recommend ideal recruits to corporate employers.

According to statistics, Twitter posted 15 job postings per minute, reaching 150,000 a week, and recruiting jobs has become a perennial hot topic for discussion on Twitter.

In addition to passive information search, Gozaik has developed an advertising tool that can send job postings to specific Twitter users who meet the requirements. The system is still in beta, and it uses the real-time ad bidding system provided by Twitter. If it succeeds, Twitter will be able to get more revenue, like LinkedIn, through corporate recruiting and web search.

The move to tap Twitter's big data is said to have been supported by Twitter, and Gozaik can scan all users ' tweets for free.

Other Third-party companies, such as Tame and Nuzzel, are also using Twitter's own shortcomings to launch innovative products.

For now, Twitter's main interface is to display tweets posted by users in a new to old order, and Twitter will not consider the importance of the posts. Tame, a new venture company funded by the German government, is now launching an innovative user interface.

Tame will scan the index users ' posts and divide them into three columns, which are links, topics, and characters. The contents of the three columns are refined according to the frequency mentioned by the user. However, Tame's services are not free and charge users € 5 a month.

In addition to expanding the attractiveness of users through Third-party tools, another Twitter "go out" approach is to integrate micro-blogging information into more external sites. At the moment, the business is headed by a senior executive named Sladen (Chloe-sladden, vice president for Media Affairs) who is tasked with integrating micro-blogging information into news sites, television stations and the entertainment industry.

It is well known that every time a major news event occurs, netizens are passionate about Twitter, and if they can work with the mass media, it will undoubtedly attract new users.

Twitter is proving to the outside world that it does not charge fees to integrate with the news media's microblogging information. It is clear that Twitter wants to increase its exposure to the general public. Before, the American skin-organization poll showed that Twitter's popularity among adults in the United States was only 16%, a typical niche product, unlike Facebook, which has become a popular and widely known service for all ages.