Three steps to motivate users to contribute content to your site

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For most personal webmaster, the original content of the website is always the biggest problem that puzzles the website optimization. It is difficult to write original content by oneself alone, especially many stationmaster have no interest in writing at all, spend money to buy content is not workable. The site content is to present to the user to see, then change a thought to think, whether can let your user transform for you to contribute the original content the main force. Gourd blogger today to share with you is the site to inspire users to actively contribute content of the truth. Imagine a site if there are a large number of users so Hulu bloggers want to share with you today, how to convert your users to.

First, the user's subjective self-interest into objective altruism

When the user actively contribute content to his own can generate benefits, users will naturally contribute content. such as housing rental/rent and other classified information, the user only released information to make their own needs are met, as webmaster Web site Webmaster Interview channel, AdSense promotion of their own, webmaster encyclopedia has been the most original interview content. And A5 's submission platform, and we promote are inseparable from the Baidu know is this truth, users of Baidu know for the site just bring a lot of content, Baidu know the problem category will be through the tag tag to aggregate the same kind of problem, the user when asked questions back to the relevant or unanswered questions, The content itself is helpful to him, thus forming a virtuous circle.

Second, to better meet the social needs of users

It is also easier to motivate users if they share content that allows them to participate in social conversation and communication. For example microblogging, most people write blog to Micro Bo is to meet their inner social needs. If this kind of demand obtains certain satisfaction, will greatly enhance the user to the platform viscosity. Readers ' reading and comments, friends ' attention, users ' comments and so on can meet the desire of social intercourse of the users to varying degrees, Sina Blog's "celebrity" Pull effect and blog hierarchy play an important role in stimulating the content of users ' contributions. The majority of webmaster not just as the viewer to see these things, to think about how to apply this model to their own web site.

Finally, giving users a stronger sense of identity and achievement

This can be illustrated with encyclopedia editors, the Internet, there are many people here to share their knowledge to achieve collective benefit, in the share of their own sense of achievement, this is an altruistic behavior. For example, everyone familiar with Wikipedia, webmaster Encyclopedia Wiki Editor, the share of the people want to share their knowledge and expertise in a particular area to participate in editing and writing, gourd bloggers believe that this is a manifestation of social responsibility. So as a website manager, should actively encourage users of this altruistic behavior, such as through a certain way to highlight the "people" factor, must not be hidden in its contribution to the content behind, now people's awareness of copyright is more and more strong, we all hope that their original can get more people's respect. The promotion of Web site managers can also be translated into social needs.

Although different users to share the content of the demand motivation are different, but the above three incentive methods are not independent, in many cases can be transformed between each other, often to be combined to use. It is not impossible for users to contribute content, the key is to meet the needs of users, according to your site can provide services to find the best way to motivate users.