Tips for selecting the theme of grassroots micro-blogs

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Today we share some tips on how to choose the theme of grassroots micro-blogging. Perhaps some friends will ask, the theme selection is not very simple, why also want to separate out? In fact, I want to say is that a grassroots micro-bo success is the key to the selection of the theme, a good theme can make you in the process of later gain more effort, or even several times the effect. But a bad theme can take a lot of effort and not be too much of a success. The theme is that you micro Bo after the direction of the wrong direction, and sometimes more efforts are futile! In this case, then how to choose the theme? Is there any technique? How to verify that the subject you choose is appropriate?

For beginners, first you have to go to Weibo square to study, fans hot words, topics and popular forwarding comments, and so on, from this information, you can roughly extract some of the hot and most popular areas, and then filter out a few you think better topics, of course, this process requires you to have a data comparison, The extraction process can refer to data for a period of time.

When you've identified one or more topics that you want to do, how do we judge the pros and cons of the topic? In fact, the author used the most important method is to analyze the competitor's method. For example, if you want to do the "joke" area, then search for the word "joke" in Weibo users, screening out the top 10 or 20 fans, to analyze their micro-blog characteristics, registration time, micro-blog number, number of fans, fan activity, micro-blog Average forwarding volume, micro-blog operators and other information related data. If necessary, I suggest to track some of your competitors, for a few days to record his relevant data, including micro-blog update time, update quantity, fan growth, average forwarding volume, original micro-blog volume, forwarding micro-bo volume and so on information. So you have a more intuitive reference, in general, through the above analysis, there will be the following three kinds of situations.

First, competitors are strong. In this case, the competitiveness must be very large, but we still want to do this topic, what should we do? In fact, we will find the difference in this case, the theme of subdivision, to make their own characteristics. As a simple example, Weibo has already taken the initiative to do constellation on Weibo, and most of them have done a great job. What do you do if you still want to be a constellation? This time to find the difference, others do is 12 constellation, then I will refine, we only do a constellation. In this way, the pertinence is very strong, also very easy to make characteristics.

Second, competitors are very general. If we have finished analyzing, we find that there is not much to do better in this field Weibo, are doing very general. At this time, we still have to seriously analyze them, their micro-blogging characteristics, their fan activity, why they do bad, or where the crux of the problem, is that his microblog update is not enough, or fans are not active, or content has no characteristics and so on. When we do, we should avoid these problems, so that we can do rule-based, laws.

Third, there is no competitor. If you find that the topic you want to do is basically no competitor. So don't be too excited to think that you have found a blue sea, you have to ask yourself why there is no one in this field to do, or someone did, but gave up halfway, or the field is indeed blue ocean. If, this area is because of bad to do, to study what is bad to do, is because of what can not overcome the reason? If you meet the difficulties that others can not overcome, then congratulations, this is a blue ocean. For such an area, the individual believes that it can be met and not asked, at this time you have to do everything ready. Strive to bang to do, because the micro-blog imitation of a clan is very powerful, once there is a good field, it is likely that overnight there will be a lot of this field of micro-bo rise, once a domain to do the people saturated, this area is basically only do a large part of the market, the other is not any market.

In short, the subject of the determination is a grassroots micro-bo Soul, must not be careless. In the determination of the theme, we must analyze the advantages and disadvantages of the elimination of competitors to clear their own advantages and shortcomings, make full use of their existing resources. In addition, for the microblog operator, after identifying a good topic, individuals have a suggestion, you can often go to the opponent Weibo to study, to see what content he sent, what content forwarding high, then, when you have a reference, in the process of doing in the future, you can have a good reference. In addition to microblogging novice, please see the author another article "from scratch three steps--how quickly to create a high popularity grassroots micro-blog"

OK, about the subject of the determination to say so much today, there are some details I will be in the future article in detail!

The author of this article: Ma Yue, dedicated to the exploration of micro-blogging marketing skills of the network original personal blog. This article address: http://www.mayue.net/?p=121 blog content such as no special instructions, are original, reproduced please indicate the original author information, thank you for your cooperation!!