Abstract: Keyword settings are also skilled, many bosses do not understand the internet situation, and do not understand the current search engine competition in the optimization of the situation, always think we do a site finished set a bunch he thought must be set up a prominent industry vocabulary finished doing
Keyword settings are also skilled, many bosses do not understand the internet situation, and do not understand the current search engine competition in the optimization of the situation, always think we do a site to set up a bunch of his think must be set up a prominent industry vocabulary finished doing a period of time can be up. Such bosses are typically ignorant of the internet. So if you are the unit network promotion person sometimes must not all according to the boss means to work, the situation to him to explain. Today push 56 Forum-Wang Baosen to introduce to you:
Three major reference factors for keyword setting
First, the public recognized vocabulary first
Home Select vocabulary must be the vocabulary that we have accepted by the general public, only the majority of people know easy to understand memory, by the N-Media interactive platform or television coverage of the regular vocabulary. Could be a potential conversion term for our industry. For example: Push 56 forum keyword is SEO forum, it is clear that the friends of SEO know that there are such relevant forums, then this is recognized by the public vocabulary, some friends or bosses, to take for granted some of their own industry special professional vocabulary: Most of the demand has not heard, to the public recognized vocabulary priority.
Ii. Region + Industry Glossary
Then in addition to our industry is recognized vocabulary, the general corporate companies in the site as soon as possible not to do the industry vocabulary, most of the initial business of most companies can only cover the province, especially local. Some products are not conducive to transport, foreign customers in the city of others have similar products, if the transport we can only improve the product single price, so that there is no competitive advantage. Therefore, most companies recommend the setting of the home page keyword when choosing geographical + industry vocabulary form. For example: Wang Baosen bo title positioning is the form of Zhengzhou +seo positioning.
Third, the combination of practical choice
Nor does it mean that all words need to be set according to region + industry vocabulary. Because some websites are not enterprise station, or, we actually have a strong team and resources ready to make our website bigger, then in this kind of manpower sufficient allocation reasonable and the resources are sufficient, we although just on-line but also can go to do some industry vocabulary. On the contrary, if we do not have so many people, or even a person is responsible for several sites, then do not so greedy in accordance with the general settings to carry out the first, if the time development is longer, then the follow-up in the appropriate adjustment is also possible.
Summary: Whether it is a novice friend, or work for many years of SEO practitioners, the basic can be sure that the site's keywords who will be adjusted, because the site at each stage of the development and positioning of the situation are different, the appropriate changes are normal, but if their own understanding of the site promotion is not too much So the above three point suggestion to set the key words is good.