To make sure that Bing, the new search engine, is a global brand, Microsoft has applied for the geographic domain name of almost every country it can think of.
The new search engine, previously code-named Kumo, is now named Bing. Microsoft hopes to replace the existing Live search with Bing, which is expected to be officially released this week. In addition to the generic domain name bing.com, the WHOIS query results also show that Microsoft has secured geographical domain names for the following countries and regions: Australia (bing.com.au), New Zealand (bing.co.nz), United Kingdom (bing.co.uk), Canada (bing.ca) , Singapore (bing.sg), Hong Kong (BING.HK), Germany (Bing.de) and France (bing.fr). In addition, Microsoft applied for Bing's registered trademark earlier this year.
Steve Ballmer, Microsoft's chief executive, will unveil the mystery of Bing at the "All Things D" Conference at the Wall Street Journal.
To ensure that the new name is widely recognised, Microsoft will spend 80 million to 100 million dollars on television, radio, newspapers, the internet and outdoor media across the United States. Its creative agent is WPP's JWT (Chi JWT). It is not clear whether smaller ads will be placed outside the United States. In advertising times, Microsoft spends more than it spends on advertising when most consumer products are released. Google's 2008-year advertising spending was no more than 25 million dollars. In addition, Microsoft's ads will not mention Google, but also will be a new revolutionary significance of the product to promote.
Microsoft's search engine Bing.com has released, the Bing search engine in a certain aspect is quite characteristic, Digital inspiration released an article about Bing's use technique, I briefly translated:
1. Use full functional version of Bing
Using Bing outside of North America, you're probably using localized versions of Bing, and there may be some of the Bing features that you can't enjoy, such as no search history, and Bing's home page doesn't have as much interactivity as the American version.
To experience the full feature version instead of the castration version of Bing, you can go to the page and set your default locale to: English–us (USA – English), you can enjoy the full bing from anywhere.
2. Tracking company stock information in IE Favorites Bar
If you search for some company stock information (such as goog or MSFT), Bing will automatically create Web Slice for these companies, and then add them to IE 8 to quickly see changes in stock information, which requires IE 8 to try, But only Bing in the United States, and only the Nasdaq, is not supported by the Chinese cities.
3. Save search results and share them by email
With Bing, you can save your search results to a local folder or your Windows SkyDrive account, and you can send your search to your friends via email, or even to Facebook, which requires you to install Silverlight in Microsoft.
4. Subscribe to search results
Unlike Google and Sohu, Bing provides RSS feeds for search results, so you can subscribe to your search results in an RSS reader, your browser should be able to automatically detect the RSS feed for the Bing search results page, or you can add & to the Bing search URL Format=rss automatically translates to RSS feeds.
However, the current image search and video search does not improve the search results RSS feed function.
5. Find pages linked to MP3 files or other documents
Bing (or Live Search) supports a unique "contains" search syntax that allows you to search for pages that contain links to special file types.
For example, search Andy Lau Contains:mp3, will find the page about Andy Lau, and these pages and MP3 download. If you replace MP3 with Doc, the search page displays pages that contain links to documents.
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