To pull the Twitter fans and the people who are wrong in the microblog

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the 2010, the country began a large area of the rise of micro-bo, still not fully mature micro-blog marketing at that time was also fired uproar, so I also the spirit of the study in the free and casually toss a little bo, the beginning of 2011 also wrote a number of summaries, see "What kind of micro-blog is the soul?" ", Inside for me in Tencent Weibo three number did a simple introduction, after the article also attention will be in this micro-blog to carry out analysis and summary.

Some might ask why I'm not tossing on Sina Weibo, because I personally prefer Tencent's products, Micro Bo and QQ end of the integration let me feel very convenient, and Sina Weibo plate, new people into doing free micro Bo marketing level of operation threshold is relatively high, but can not be denied is--domestic, Sina Weibo in the user, The quality and quantity of the content is still the most powerful, but the views and analyses I mentioned later apply to all the microblogging platforms on the market.

After playing a year of Weibo, my enthusiasm gradually dropped, now more just as a spectator, looking at others on the micro-blog on the ground, I toss the micro blog is basically because of interest, so the following I said and before I write is only the elaboration of micro-blogging strategy, did not rise to the level of micro-blog marketing.

In the microblog strategy, the first step must be to increase the number of fans, there are several reasons why we must make the base of the fans larger:

1, netizens widely used to believe that the number of fans of micro-blog;

2, the fan base is big, the promotion noodles also expands, the marketing value also is high.

There must be someone here who says, "Isn't that nonsense?", you are right, but I still have to say: nonsense or there are so many companies do not do well, we look at a practical example (for the copyright issue, I have blurred the information of each other):

This Weibo fan 80w+, but the release of any content, forwarding and comments are not more than 10 +, I turned 20 pages, did not forward over 100, and occasionally found that there are comments, the basic is also the navy, Internet practitioners know, such examples abound in micro-blog, At best, they have only achieved the changes in the number of fans, but if the contrast qualitative, this micro-bo is so pale, so--nonsense is not necessarily everyone can do.

Here is a look at my case, to cite the micro-blogging strategy to increase the number of fans should pay attention to the various:

As shown in the figure, at the beginning of 2011, this account has a fan of 3000 +, and then in a year-long time I have a few micro-blog on the occasional above, at least the fans also raised to the 5000+, a day of whim, feel that I contact with this thing every day, their micro Bo fan so little, really a little look at the past, After going out with other people out of the cattle also have no confidence ah, so intend to use a half an hour a day to toss about.

I am more lazy, belong to the Masters class otaku, at home except Reading, sleeping is mobile internet, basically do not open the computer, in the focus on the platform of the app (third party applications) found a lot of time-saving tools, leather timer is the leader in Micro Bo tools, can regularly send micro Bo or second, the most important thing is that there is a content library for you to choose , it means that every day I spend half an hour to the top of the timer on the OK, the skin timer screenshot as follows:

Of course, my approach is not desirable, real microblogging marketing needs to carefully compile the 140 words and pictures, and the intention to interact with the user, the following example is only to explain the increase in the number of fans should pay attention to the various, is not a model for reference, if I put more energy, according to growth rules, The number of fans in this account should now be on the 10w+, OK, first figure:

As can be seen in the picture above, I was officially using the skin timer on January 1, 2011, as of the current March 5 16:51 Altogether 65 days, this micro-bo number of fans from 5,000 to 54,787, as shown in the following figure:

Basically, the number of fans increased 10 times times (microblogging address: http://t.qq.com/XingZuoDaRen), out of fun, I did not record and analyze the data in detail, every day is to see how many fans increased, the current daily average of 2000+, But what I want to say is much more than that, unlike the previous example, this number has full user interaction, the current number of forwarding the average of 300 +, which I have not really with the user to fully interact with the product, of course, the constellation Class account interaction is limited to "the constellation of people I was born in xx Moon", "My girlfriend is xx seat , we do not fit the problem, but full interaction will enhance the user's trust in the account, for marketing is an essential link.

Just when I began to toss the micro-bo when a friend also got a number with me toss, as a negative example to analyze, first of the above figure:

By the above figure you can find that his first time to use the skin timer is basically consistent with me, now the account number is as follows:

The user basically does not interact, forwarding, commenting no more than 10 +, through and his communication and observation contrast found, want to continuously and steadily improve the quality of live fans:

1, the early fans must be alive, I call these fans as base powder (don't misunderstand, here "base" refers to "foundation", not "Homestead rot" "base");

2, to the full interaction with the base powder to obtain its full trust (early my account and fans have a full interaction, and that period of time Tencent Weibo launched hunger marketing, must have the invitation code to enter, and even then Tencent Weibo invitation code in Taobao 20 Yuan/A, so the fans are high quality;

3, a large can take you can save a lot of time and energy (see Sina Weibo discovery, a variety of micro-bo small, such as the early "classic quotes" now subdivided into "Good morning Heart Language", "learn a little psychology every day", these account fans of the promotion, Most of them rely on a variety of large to help them forward and call on users to pay attention to, it is more regrettable that at present I do not have such resources, can only be a very grassroots and barbaric growth every day.

On the whole, all of the preceding is a summary of the above 3 points, for micro-blog, each implementation is extremely test patience, today's complaints to this end, the back of the fans on the 10W I will toss and toss with micro Bo to make some snacks money spend. (@ that year that man)