To stabilize and promote keyword ranking by fine-tuning in-station

Absrtact: First, the concept of fine-tuning. Fine-tuning refers to a site that has long existed for a certain range of adjustments, fine-tuning different and revised, the general will not modify the path of the Web page or large area of change. Of course the basis of fine-tuning is based on the Web site data into

The concept of fine-tuning.

Fine-tuning refers to a site that has long existed for a certain range of adjustments, fine-tuning different and revised, the general will not modify the path of the Web page or large area of change. Of course, the basis of fine-tuning is based on the site data after the statistics, and then make improvements to make it more in line with the user experience.

Second, the reason for fine-tuning.

This has to start with the search engine. Let's take a look at the rules of search engines first. Every day the internet will produce a large number of pages, but search engines can not infinity to crawl the vast number of Internet data, then the search engine has a mechanism for those who regularly or regularly updated pages to crawl, and for those who have no change in the long term of the page into the old index library, Thus reducing the probability of our web pages being searched. In other words, in the search engine database is limited, the search engine in the preservation of new data at the same time, will continue to delete old data, so we apply fine tuning to solve the problem very well. The following pictures we often see by Baidu omitted results, is the category of old data:

Third, the role of fine-tuning.

1. Stable keyword ranking. Search engine for a site's favorite degree can be from the search engine crawl this page frequency and time related, generally speaking, search engine crawl page from the current time longer, then the page ranked more unstable or worse. Because the search engine data is constantly updated, the ranking of the calculation is constantly in progress, so we can fine-tune to ensure that the search engine crawl frequency to ensure keyword ranking. Some industries require regular fine-tuning, while General enterprise station fine-tuning cycles are longer. such as the tourism site, according to the changes in the season to introduce different attractions and raiders, so in the preservation of our old users will also bring new users, so more conducive to the stability of keyword rankings.

2. Improve the conversion rate of the website. When we design the website plan, a lot of content can not do data analysis, is based on personal reasoning or industry point of view to judge, only to the site traffic rise, there is a real user clicks, we just know the layout of our site is reasonable, we want to put the user most needed in the site the most important position, We can use Baidu thermal attempt to observe our reasoning at that time to ensure the greatest extent to meet the needs of users, so that users find the first time they want things, save the time cost of users. Like I made a sprinkler website, before doing the website always thought that the user will pay more attention to the sprinkler price, and wait for the website traffic promotion only then discovers, the user most concerns is the sprinkler video, but is not the watering car price, therefore I will put the sprinkler video on the website easiest to browse to the place, The drop rate of my sprinkler website was 5%. Perhaps the replacement of two product locations can bring us unexpected results.

Four, fine-tuning the concrete steps.

In fact, today's Beijing-East, Suning, beauty and other well-known sites are used to fine-tune this method. Take Jingdong as an example, the related product recommendation of Jingdong is based on the user's favorite degree to change and recommend, the following figure for example:

This recommendation is changed with the user's needs change, Jingdong Use this point to fine-tune, is undoubtedly in line with the user experience. The other is Jingdong's product reviews, using points to attract users to the purchase of products to review and print, the following figure:

So as long as there is a user evaluation, that is, to fine-tune the site once, and the more comments, indicating that the product more popular, the above two ways are to fine-tune the use of successful cases.

To sum up, fine-tuning is we must use a SEO method, we need to continuously improve the site, more in line with user needs, and with the changes in the user to make timely adjustments, so as to stabilize the keyword ranking. If you want to see how I do SEO, please click on the link to the source of the article.