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With the slow development of science and technology, the competition in all walks of life is becoming more and more fierce, especially the competition between enterprises, inadvertently may be absorbed by the peer, so now many enterprises have put their eyes on the internet, along with the Web site more and more, but the site is also a competition, Because the purpose of doing a website is to bring traffic to the enterprise to bring the target customers. Many sites will be maintained, but not all of the SEO comply with the rules of the line, in order to rival the site to squeeze down, and then different methods of cheating with the surface.
① hidden text. A lot of stationmaster is some clever, he added some keywords in some pages, of course, these keyword search users are not visible, but search engines can see, they are in order to increase the density of some keywords to get a high ranking, sometimes some keywords and the content of this page has no relationship, but the user search for more, Can increase the traffic of the website. For example, the text and background color is the same, put some text on the background picture, using small text and so on can make users can not easily find, and then achieve their goal. But if the keyword stack is to be punished by the search engine, this is a very risky black hat technique.
② hidden links. Webmaster know in the editorial article, we can add some anchor text or links in the article can be, so some webmaster is to seize this loophole, in some articles add some hidden links to their own site, there are some more excessive is black into the competitor's website and some hidden links to their own site, These are cheating methods, search engines can see, may search will not punish your site, but he will put your hidden link effect to zero, so that your hidden links are no use for your site.
③ spam links. Many mainstream search engines now regard external links as an important factor in ranking, but we also know that it is very difficult to get links from other sites, so some of the spam links came into being. I used to use this method, is in some open third platform to give others comments intentionally left their own site links, such as some blogs, forums, bar, etc., which are some of the garbage links, of course, these comments and other people's article theme has no relationship, and then produce a lot of garbage links, Some comments are included in the site's keywords, so now the search engine algorithm is to determine whether your comments meet the standards, or the consequences are deleted.
④ Trading links. Some stationmaster in order to make own website to be able to obtain relatively high PR and the weight faster, will spend money to buy some high weight website link, however, these in order to obtain the rank and the sale link is the search engine most repugnant, he is the explicit objection to the sale connection. Of course, some of the links between the sale of some sites is not to rank, which makes the search engine is confused, so now the search engine will be based on these methods to determine whether your site is due to the ranking of the link to buy.
For example, if your link is related to the content of your site, the link suddenly appears and disappears, some stationmaster buys a quarterly link to discover to the website's rank not to have the big influence, perhaps next quarter he will not buy, then your link will also be allowed to disappear with it, this will cause the search engine the suspicion. Links appear in the location, using some of the more well-known links, such as some webmaster specifically to find some more well-known sites to do links, you a new site with some very well-known sites do link how can it, search engine is not stupid, he is also behind the manipulation of people. So once found, your site is punished that is necessary.
⑤ links some bad neighbors. Some webmaster is to do some spam sites and other sites do links, if unfortunately your site with these spam sites do link, then you have to pay attention to, like you and bad people often together, although you say you are not a bad person but who let you often with them, but you are as easy to be misunderstood, search engine is the same, He will also think so, even if your site is normal but your neighbor is not how, then you will be implicated, he will put your link effect to zero, so that your link has no effect. Then you're wasting your time.
⑥PR value hijacking. This approach is very hateful, I hate such a despicable way, some webmaster from the domain name 1 made a 301 or 302 of the page. Then use these pages to jump to the domain name 2, but the domain name 2 PR value is higher, then the domain name 1 PR update, its PR value and domain name 1 PR value as high, so you can deliberately improve the PR value of the site. This kind of effect generally can maintain two or three months of time, so some high weight webmaster must pay attention to.
Through my actual combat in the summary of the above most major SEO cheating methods, but these cheating methods are not available, once the search engine found, then your site is essential will be down the right or punishment, such words may think that you have a momentary impulse to do before the efforts are wasted. A good site to get a good ranking does not need these cheating means, the search engine will naturally give you the rankings.
Above is only my point of view, reproduced please specify the source: http://www.wingsq.com