Two basic points for a large number of users: knowing and relying

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In respect of the user experience today, how the user this subjective feeling into conversion rate. As stationmaster, we are the operator of the website, also once as a user has bought behavior, try to walk away from their own website, think of themselves as a consumer, what is the mood to stimulate their own shopping behavior, especially those who have no purpose of buying behavior, is not in this before, just want to go shopping malls, I don't know what I want to buy. It is because I do not know what to buy, the result is never empty to go out of the mall, there was no purchase plan, but a shopping mall to stimulate our desire to purchase the external factors too much, prices, advertising, or something to wake up memories of the merchandise ... Well, we pull the thought back, how does the website obtain a large number of users? A word in short: let the user know oneself, then depend on oneself!

After we identify these two basic points, and then ask two questions, how do you let users know their own site so that the desire to visit? After a visit, and by what means to obtain the user's affirmation and then repeatedly visit the website, even to the site has generated a dependency and trust?

As the first issue, I think most of the webmaster are doing, from the content to the chain, we are all doing this work, from SEO optimization to advertising, in fact, is to let more people know. From Word-of-mouth publicity, to friendship links, and then use the Internet all available resources, such as QQ family series: QQ Group, QQ friends, QQ Mailbox, QQ microblogging, QQ space ... Baidu Family series: Baidu know, Baidu Encyclopedia, Baidu Bar ... As well as soft text publicity, forum interaction, are all around a central point to do, that is to let more users know the existence of the site!

But what about the user? They found your site on the web and visited the site and relied on what to keep users. So, after doing the first basic point, we need to do the next and most important basic points: let the user form dependency. In terms of dependence on this topic, I have a problem, the site in the content optimization is to meet the search engine or users, if the former, then you have to work on the first basic points, if the latter, you can put more experience on the user's feelings! The difference of the starting point will lead to the difference between the poles.

What do users need? Nothing more than three aspects, one is the interest relations, can help the user to solve some kind of life question, or says formally he needs! Two is a feature attraction that can bring some interesting things to the user, and these things are practical; the last is content attraction, whether it is to meet the needs of users, Or do you want the user to buy something, or let the user trust your site, the answer to his doubts to make authoritative response, the site needs to have content, not the kind of empty in order to meet the search engine and write the boring things, the Internet is an effective communication tool, you have to work hard to bring to users what ... This is the most important thing.

Get the two basic features of a large number of users: knowing and relying, and not being isolated. The two are causal relationships and complementary relationships. From the purchase behavior, want to shopping, must go to the mall, this is a simple thinking. What is the purpose of publicity? is to let more users know that they are interested in a product, to a certain site can quickly get the satisfaction of the demand, this is the causal relationship between the two. In the process of promoting the website, because do not know the user's psychology, therefore, the scope of a very large, so for the Energy limited personal webmaster, it is easy to fall into the state of exhaustion, so, in the process of publicity, look at those users can visit the site for a long time, better results, not constant attraction, and then analysis, Repeat it. "Simple and easy to succeed", this is not only for the use of a product method, in the promotion process, the same way to follow the truth, the method is simple, the best effect! The question is whether you catch the heart of the user!

The internet is an effective propaganda tool, as long as the continuous publicity efforts, it will be useful door-to-door, it is almost no doubt the matter. At present, many owners have a partial eclipse phenomenon, in the access to a large number of users in the two basic points, focusing on publicity, ignoring the user's dependence, always feel the Internet useful resources. However, in the big Web site under the strife, the internet's grassroots webmaster has begun to the team and the marginalization of the development, for this, in the existing foundation, to increase the content of the update, to achieve the ultimate, so that more users to attract the content and rely on. Shenzhen website construction: http://www.zijiren.net starting A5, reprint please keep the author link.