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Soft paper is one of the most common and effective promotion mode, Soft wen is called soft wen, its characteristic lies in "soft" word, be like is petitions, hide without leaking, when you read a successful soft wen, you may not know already immersed in "soft text advertisement". If we will be hard ads compared to Waigu boxing, then the soft wen is the domestic boxing, petitions, carrot and stick, both inside and outside the repair. But write soft Wen also is not the downwind of the times, a lot of webmaster may have a kind of feeling that can not be. So what's the secret to soft writing? Then the author will be the summary of their own model of soft writing and specific cases to share. The author thinks that the writing mode of the general soft text can be divided into the following two categories.
Mode one: Suspense style
In layman's parlance, we can also say that the question is set. The creative idea of soft writing is to create a problem, and then the article around the issue of the answer to express their views. The following author to read a text through this pattern written soft, soft text is titled "Bring a good team to get results", as shown in the following figure, at the beginning of the soft text to "why most enterprises always rely on the superior dragged away, the staff's work is always lack of passion and initiative?", "Why the enterprise system after the introduction, but difficult to observe the support, Even some of the system is stale? "," Why do not a company, but the lack of profit? "," How to enhance the loyalty of the sense of responsibility and leadership? " And so on, the author by this series of thought-provoking questions, attracted the attention of target readers, and then through the interpretation of this series of targeted readers concerned about the formation of a soft article. Of course, this model requires the author to have a certain degree of insight, to the subject of an attractive question, and around the subject to justify, otherwise it will be counterproductive.
Mode two: Story-style
By a section of the story of the Web site will you want to promote the goods or services to the target audience, the use of the product's bright spot, the image of the product to create a strong hint of the reader's psychology, so that readers create the desire to buy. When we write the story pattern of the soft text first need to think of a novel and creative title. For instance, I have written for a training organization to promote the soft, soft text title for "Rivers and lakes in the lost years of 38 promotion cheats", there are many readers in the title when they are deeply attracted by this creative title, in the end is what cheats so mysterious? What 38? The reader enters our soft paper with a sense of curiosity. We need to remember that soft-text writing with story patterns is not limited to storytelling, the key behind the story is the need to embed our goods or services to the high thread, to be good at using the knowledge of the story, interesting, reasonable to your goods or services to your target users.
Soft writing is one of the skills that a webmaster must master, and the effect that an excellent soft article can bring is often not negligible. The above is the author summed up the two major soft writing mode, by these two models perhaps you will not be able to soft text. The above is from SKG official website http://www.skgbuy.com/Several views, I hope to help you, reprint please retain the source.