Two starting points of content innovation

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The 21st century is the internet age, whether it is PC or mobile end, the network must present a large amount of information, information explosion also caused by the flood, high quality and low quality mixed, true information and false information mixed. A lot of original information has been overturned, the original author in the internet has become a copycat, a lot of information confusing audio-visual, bring bad impact.

The advent of search engines undoubtedly adds a filter to the content, at least to enable people to search for more accurate information. However, the amount of information on the Internet is so large that the search engine does not know how to tell the truth from the information, and the homogeneity of the content has made the search engine start to get headaches. Faced with this situation, Baidu, Google and other search engine giants in order to make the Internet information more just, high-quality, are constantly adjusting the algorithm. This in fact also gives us a revelation: to follow the search engine content innovation, only innovation to better provide the Internet quality content.

For large portals, content innovation is not a problem, because its own media characteristics, its strong financial and human resources can help it to complete. However, for the general SME website or personal website, content innovation How to do? Content innovation must start from two points: diversification and personalization.

Diversity Content Innovation

As people's needs change at any time, the content we provide will change as the user changes. Based on the current homogeneity of Internet information, it is necessary to create a variety of content in order to break through, this diversification must be based on the premise of meeting the user. What is the content of diversity?

1, from the content itself, there are text form, video form, picture form, audio form and the combination of these forms, in order to ensure the information of the original and high-quality, but also conducive to the dissemination of information, we need to break the traditional way of presentation, as far as possible to combine a variety of forms, This integration of content to display rich, for users to bring better feelings. For example, the website of Air flowmeter, in the Introduction product page, not just put some technical parameters and a photo, look very monotonous also very boring. You can put the use and operation of the video up, put a number of different angles of the photos, or some key location photos, the purchase of the user's photos, etc., so that users will look more comprehensive. Originally like this kind of enterprise product content on the site is less, do not do the rich point, it can not be different from peers.

2, from the content of the form, can be thematic pages, column pages, promotional pages, etc., these are the aggregation of information display, can be a lot of seemingly individual articles to regroup, in a new form to provide users, and this form of the page after editing, more conducive to transformation. In fact, there are many single page to do very well in place, on a Web page after a reasonable layout and guidance, will be all content to show incisively and vividly. Because such a page has an organic whole, and the cohesion is complete, if split apart the words are meaningless. Obviously the richer information users and likes, but the premise is that each part of the interlocking, otherwise the user may not have the patience to look down.

3, according to the content of the object to serve the surrounding factors, we can also innovate. For example, the site is to do a product to join the category, although the website theme is about joining the product and join the conditions, we can think about, the franchisee to join the purpose of what? is for others to enjoy the convenience of products, their own better life. That can be shown in both ways, can do some activities through the site, the use of the product process so that users through photos or video records sent to the site as content, you can give the user some gifts such as or send free repair services, etc. can also allow the franchisee to display their current life status of photos and videos, Also to add trust to the site.

In fact, the diversity of content innovation There are many, this will be different, benevolent. Content is not a do up on the matter, but also to continue to enrich the line. In short, innovation will not stop if it can bring a better experience to the user.

Personalized Content Innovation

Personalized demand is completely changed with the user changes, the needs of each generation are different, different age groups of people's needs are different, different industries and occupations of the needs of people are also different. With the growing number of young people, their personalized requirements are more and more, all kinds of needs will be demonstrated, then we need to pay close attention to these changes in demand. Personalized content must be around a part of the people, and it is not possible to pray for everyone to accept, this is the minority needs. But do not underestimate this small audience needs, if done well, influence is also very strong. Personalized content is not limited to the station, outside the station can also be achieved.

1, only interest is from, personalized content many times to catch some people's interest, for these people to create exclusive content, arouse their attention, make them like, and then spread. At the same time, the spread of these parts of interested users can expand the spread of content and make more people interested. In fact, to explore the interest can start from a number of aspects. Communicate with existing users to get some clues, and some friends around to get some ideas, you can also find some interesting topics on a large platform. As long as you know the scope of the target users, it is not difficult to build these things. May target user group's interest is different, as long as can grasp the age section and the Occupation section characteristic, may excavate some to have the common interest point to organize the content, the high quality content does not lack.

2, to seize the user preferences of the platform, which is also a lot of personalized users different choices. After all, now the network platform is various, each user likes the platform to be different, then we should as far as possible in the mainstream some platform to provide them the need information, guides the user to enter the website, then obtains their trust, further interaction causes its attention website, increases becomes the customer the conversion rate. We choose the platform, in addition to find the mainstream platform, but also try to find some relevant platform, users understand the site, focus on the site will be more opportunities, but also more interested. On the other hand, we should pay more attention to these platforms, search materials, create personalized content for the user Service. For example, the current very hot microblogging platform, every day will be a large number of original information, we can search in order to filter out some clues from the reorganization, to build high-quality content.

I think the above two points is the most important, of course, there are many innovative personalized content, interested friends can continue to dig.

Content innovation is never lack of material, more is the lack of ideas, to change the angle to think. As long as the diversity and personalization from the user experience as the center, high-quality content can be constantly created. This article by Target type Flowmeter website http://www.saideyb.com/original offer, A5 start, reprint please specify, thank onlookers.