Uncover paid search core competencies SEM team needs to share practice

Recently, I've heard some online marketers ' interesting arguments about paid search, which they see as a core competency. When asked to further explain this argument or strategy, they often talk about the belief of their investors, CEOs, or board directors, because it is particularly dependent on Google and search, whose tasks and strategies are too important to outsource. Sometimes, management believes that this technology should not be outsourced, but should be developed in-house. Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; If you or your organization believe that you need to manage paid search in-house, because as an internet business, you have to make search marketing the core of your competitiveness and not hurt yourself and your business. After a lot of research on paid search activities, I found that the best activities in terms of structure and performance include strong in-house teams and excellent external advertising companies or consultants. If you work on management, the right marketing management technology can also help save time and improve performance. To better understand the importance of internal and external human resource integration, we look at the strategic and tactical elements of marketing activities.   First, look at the internal SEM department to deal with the search strategy. It is thought that the search marketing strategy should preferably be handled separately. Clearly, advertisers need to be aware of strategic goals and specific targets for search marketing campaigns. But sometimes better planning produces better strategies. Consider how much of your favorite marketing-centric business depends on external intelligence and strategic adjustment.   Usually, when advertisers employ search marketing companies for strategic and strategic integration, they increase strategic value. A stronger internal and external team that will play a tactical and operational role in the search marketing campaign. Let's look at the challenges and tasks that individuals and teams face on a daily basis in search marketing campaigns.   Production task scale. For most search activities, task settings never stop. Sometimes, an account reorganization, keyword expansion or landing page evaluation may take hundreds of hours. If only internal resources are used, the work may be delayed, resulting in lost opportunities and declining profits. Advertising companies can often deploy large production teams to strengthen the internal team's work pressure.   Focus on conversion rate promotion and optimization. Usually, the effect of the activity is the site, services, landing pages and so on. We should not only focus on key words, develop 毠 and competitiveness, but also improve profits and scale. The benefits of   automation. The advertising team should not only deal with labor-intensive work, but also use technical means to make it more effective, including competition management and management platform.   Many advertising companies manage to spend millions of of dollars a month, not only to provide a betterServices, and in search engines so that the problem is quickly resolved to achieve better results.   Practice sharing. AD teams can learn from each other, in fact, each ad team has at least one customer. The intelligence in the team is constantly improving.   Information risk. You are an in-house SEM worker, but will you always work for this company? Working with an advertising agency not only makes you more effective, but it also does the right thing for your employer. If you're a senior executive, what happens when all the information about an ad campaign is not made public.   Advertising companies work with the internal team, which means that the team also has personal insurance. Advertising companies are ultimately responsible for propaganda activities. Search marketers must learn what to do in the offline world-class advertising chamber. Advertising companies can become an extension of the internal team, so that the internal team to perfection.