Understand the differences and links between Business-to-business and Business-to-consumer search engine optimization

Business to Customer. The B is business, meaning enterprise, 2 is to the homophonic, C is customer, meaning consumer, so the business enterprise to consumer E-commerce mode. This form of E-commerce is generally based on the network retail industry, mainly through the Internet to carry out online sales activities.

It is generally the business activity between the merchant and the customer, which is usually called "online shopping website". Enterprises, businesses can make full use of electronic mall to provide network infrastructure, payment platform, security platform, management platform and other shared resources to effectively and low-cost to carry out their own business activities.

Business is to provide consumers with a new shopping environment through the Internet--online stores, where consumers shop online and pay online. This model saves time and space for customers and businesses, greatly improving transaction efficiency, especially for busy commuters, which can save valuable time. But the characteristics of the goods sold online are also very obvious, only limited to some special products, such as books, audio-visual products, digital product, flowers, toys and so on. These goods to the buyer to see, listen to, touch, smell and other sensory experience requirements, such as clothing, audio equipment, perfume needs consumer specific sensory experience of the goods are not suitable for online sales, of course, also do not rule out a small number of consumers to identify a brand a certain model without the need for on-site experience to decide to buy, but such a few consumers, People prefer to believe in their experience to decide whether to buy.

Business-to-business (Business to Business, 2 (nonblank) in English is pronounced the same as to. Refers to the field of a market. One of the Marketing domains refers to the marketing relationship between enterprises. But the electronic commerce is only the modern business-to-business marketing one kind of concrete main manifestation.

Is the enterprise's E-commerce, in addition to online transactions and product display, business-to-business business More important significance is that the enterprise intranet, through Business-to-business websites and customers close together, through the rapid Response network, to provide better services to customers, thereby promoting business development.

Traditional business transactions often cost enterprises a lot of resources and time, whether sales and distribution or procurement to occupy product costs. Through business-to-business transactions, buyers and sellers can complete the entire business process, from building initial impressions, to around, to bargaining, billing and delivery, and finally to customer service. Business-to-business transactions reduce business costs by reducing the number of transactional workflows and overheads. The convenience and extension of the network enable enterprises to expand the scope of activities, enterprises to develop cross-border cross-border more convenient, cheaper.

Business-to-business not only establishes an online trader group, it also provides the basis for strategic cooperation between enterprises. Any enterprise, no matter how strong the technical strength or how good the business strategy, it is completely impossible to achieve business-to-business alone. The era of singles alone has passed, the establishment of cooperative alliances between enterprises has gradually become a trend of development. The network makes the information unimpeded, the enterprise can through the network in the market, the product or the management and so on to establish the complementary mutually beneficial cooperation, forms the horizontal or the vertical form the business conformity, by the bigger scale, the stronger strength, the more economical operation truly achieves the global operations management pattern.

As more and more B-to-b users realize the potential power of the search engine, many business-to-business businesses are looking for an effective search engine optimization (SEO) strategy to successfully conduct search engine optimization for business-to-business websites, We have to understand the differences and connections between business-to-business and Business-to-consumer search engine optimization. The following is a summary of the ideas and experiences of the new competitive network marketing management consultant from the viewpoint of expert Galendeyoung.