Absrtact: With the popularization of SEO technology and the constant update of the search engine, in 2012, most of the seoer can feel the update of the search engine more and more frequent update hit the intensity is very large, from 6.18 of large updates to the back of the big and small updates, every day
With the popularization of SEO technology and the constant updating of the search engine, in 2012, most of the seoer can feel the update of the search engine more and more frequent update hit the strength is very large, From 6.18 to the big update to the back of the large and small updates, every day can see a lot of stationmaster in the wail, facing such a turbulent 2012, in the coming 2013, seoer how to deal with? For Danone, 2013, SEO optimization skills kingly is-seo diversification.
Why to SEO to diversify, how to diversify, Darwin will share some of their unique insights, hoping to help the vast number of seoer:
1, Anchor text diversification:
For search engines, they can not read the specific meaning of words, this is their eternal pain, but also we as a seoer can provide a search engine for the optimization services, when the user in the description of something when the corresponding link using anchor text to tell the search engine the content of the page is about what, so most of the webmaster/ Seoer for the so-called key words, in the construction of the chain when the use of the same keyword link page, do this have effect? before, but in the search engine technology developed rapidly now, if you 2013 still do so, it is no doubt to their own retreat. Why do you want to anchor text to diversify? In fact, it is very simple, the search engine to anchor text as one of the reasons for the main reason is that users will connect through this type of communication and sharing, so in doing the text, it is recommended as natural, diverse, to avoid being misjudged as cheating.
2, variety of link types
From the current domestic network environment, most of the chain is mainly concentrated in the blog, and concentrated in a few large blog platform, from Baidu to the current rate of large blog platform, the rate has been in the downward trend, if you still use the blog as the only release platform, it is likely to the late tragedy, Therefore, the proposal is based on the content of the theme of the site to create more valuable content in various types of platform dissemination.
3. Diversification of flow sources
As we all know, Baidu in China's search engine market share of the largest, up to 80%, most of the seoer will focus on the optimization of Baidu, and this optimization is like all eggs in a basket, once the basket fell, inside the eggs may not be spared; and from this year 360 search has sprung up, In the moment of the emergence of the second chop Google far behind, direct public challenge Baidu's authority, in the ever-changing today, anything can happen, only to provide users with high-quality search engines can remain invincible, the next day, the share of Baidu will shrink, other engines will catch up, so , it is recommended to keep the source of search flow more diversified when optimizing.
4, Content diversification
In the SEO industry has been such a word "content is king", good content is important, we want to avoid is good content in the Internet repeated flooding, this from the recent update of Baidu can obviously see, Baidu in the active fight to replicate content, so after we create quality content, How to let our content in different forms in different platforms is also very important to expand the direction.