Use examples to illustrate how to build a successful soft paper

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At present, the Internet has a lot of soft, soft text, such as a quick article. I have always light theory on the Internet, heavy combat. Many people say a set of theories, but the actual case is miserable. This article to analyze a few relatively successful soft wen, talk about what they have advantages, and how to learn from these soft article success factors.

The same soft text, the effect is very different

The author in the Donkey Mother travel forum to see the same is "Lijiang Travel Raiders" theme of the soft text, the effect is different. Successful soft text has tens of thousands of clicks, while the comparison of soft text failed to click One-twentieth. So, this article "Lijiang Sunflower Book" soft wen, compared to several other, have what outstanding advantage.

1, the title prominent

Compared to several other "Lijiang Tourism Raiders", "Lijiang Sunflower Treasure" title above. The title is the first element of the soft text, which directly affects whether the viewer clicks.

2. High content value of the article

The author holds such a view, a soft article, first of all to consider this article can give readers what value content, and then into advertising factors. If the soft text to the main advertising, supplemented by content, will inevitably be on the internet to provoke a curse sound.

This travel strategy, although also on the Internet to collect and organize, a collection of Lijiang tourism to eat, buy, play, live, songs and folklore. These are the contents of the donkey's friends are very concerned about. Second, the original author also published a lot of tourism details on the issue, such as "said horseback riding on the snow-capped mountains can fare?" This question and answer everywhere. May be a lot of donkey friends see a lot of travel strategy, see a bit tired, but these small fresh questions and answers, the first can supplement the knowledge of the donkey, the second may also hit their needs.

3, good at timely maintenance of posts

Like a Donkey Mother forum, a post, if not carefully maintained, it is easy to sink into the vast posts. Maintenance posts, can be purchased by the top of the post, can also be an occasional answer to the question, let the post. The original author, mainly publishes some Lijiang travel question and answer, with the traveling graceful sentence, lets the post not be sunk for a short time.

This lets the post is the way, compared to those with the trumpet reply "Thank landlord share" These boring reply, the effect is much better.

Second, reverse marketing, let soft Wen Fei for a while

The author in the Tianya Forum mobile phone strip plate notes an article, this article from 2011 to date, has been dominating the mobile phone strip home, there are more than 300,000 words of browsing and more than 8,000 replies. It can be said that the soft article was very successful. On the other level, it's not a soft text anymore.

So what's the salient feature of this article?

1, the content from the negative start

Compared to other software in the mobile phone industry, such as "10 cost-effective student intelligence machine", this article title and content from the aspect, direct writing industry insider. These factors strongly attract the reader's attention. This reminds me of the photovoltaic industry's Huang Ming Group.

2, Professional and high-quality content

Soft text is what the focus, in addition to the title is content, even can say content quality is soft text everything. In this article, the author of a mobile phone industry for many years to start, revealing mobile phone assembly, spare parts, refurbished machines and other insider. Among them, Shenzhen major mobile phone store reviews, so that readers can't stop.

3, the appropriate time to appear soft advertising

The original author is very clever, in the middle of the article did not appear advertising. have been commenting on the mobile industry from a professional perspective. Until the second half of the article, before the ink flower to Taobao shop in the phone industry shady, to readers cautious Taobao shop to buy mobile phones, lest deceived. At the same time, also hinted at the opening of their own Taobao shop.

There is a demand for users to see the article here, will not be able to ask the author's Taobao store address, the author is very patient answer, here to link afraid of being sealed, and then a separate station to reply. In this way, it implies that there is a need for the user, can be private to his link.

4, maintain the excellent post skills

This article, can last a year in the mobile phone strip home, and its high quality content and superb maintenance inseparable. Every year, a lot of new mobile phones into the market, the original author from a professional point of view of these mobile phones, or reply to some netizens about the phone puzzle. In this way, the interaction of the post is done well. such as Changsha website construction company in the original reply to a word about mobile phone purchase, the original author is very patient and meticulous help you answer. The author then asked the address of Taobao store, the original author on the third day to my station letter.

Third, write in the last

The success of the two forum-type soft article is to provide users with valuable content, followed by precision marketing. Donkey friends go to the place, is often related to tourism, and will not run to the Webmaster forum to see Travel raiders. Finally, the author thinks that the first thought of writing soft text is to give viewers what value, followed by marketing. Value, is the soul of soft wen, no value content, like a vulgar vase, will inevitably be rejected.

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