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Weibo users of the rising number of people, making more and more webmaster secretly playing the idea of Micro Bo, there are many webmaster has been in the micro-bo promotion tasted sweetness. But do marketing promotion can not opportunistic, whether it is SEO or other promotional methods, do not forget our goal is marketing, Micro Bo is just a tool, a platform.
Webmasters can take microblog marketing as a fan subscription, and fans can focus on your site through Twitter. In the microblogging marketing process must choose the right method, so that you can achieve the goal. So what is the right approach? According to my own experience, the author's views are as follows:
1, the establishment of the official microblogging. When we set up the official microblog, all elements to the site as the center, such as the use of their own domain name as the official microblogging domain name, if it is not to do as much as possible; the name of the site is a microblogging nickname, the relevant introduction and content to the site as a prototype, can not have too many access, and micro-Bo's avatar to do with the site logo, so as to form a unified whole. If the site has been in the Ministry of Public records and access is very high, then you can also set up a V certification, just like Sina Weibo, so that the credibility of the microblogging has been guaranteed.
2, good at using some free tools, such as network, micro-set, etc., to add your website social sharing button. From the visitor's point of view, in your site eye-catching forwarding and subscription features, which is absolutely the most cost-effective way, the effect is good. You can also imitate Sina Weibo, the micro-blogging gadget added to the site, this method is very simple, in their own account "My tools" under the deployment style, and then the code into the site can be. With this gadget, you can further narrow the distance between visitors and the site, visitors can directly focus on, receive your latest updates, so that visitors more loyal to your site.
3, there are a number of free micro-blogging management tools to make your microblog become very intelligent, for example, the public interest, the Hung Ming social management, Del Piero time Machine, and so on, by setting, you can use these tools to publish micro-blog, can be the morning and evening of the greeting microblogging, can also be the content of the site update microblogging, in short, to make fans attention is not affected, Focus on your site, and if you don't update Weibo for a long time, your fans will be less and fewer.
4, the release of micro-blog updates, must be different from the naked ads, the kind of spam in the QQ group and the content must not appear in your microblog, should be carefully selected to publish some original, valuable content. A more covert approach is to join the link to attract fans to click to enter the site browsing. Illustrations can let visitors more intuitive understanding of micro-blog content, but to remind everyone is that the size of the picture to adjust well, too large to open the picture too slow, people will lose the patience to wait. In fact, webmaster can take microblogging marketing as a Virgin object, you are good to her, she is of course for you, if you blindly running the purpose of advertising close to her, then she can only say good-bye to you.
5, select a people concerned about the microblogging topic to attract fans, assuming that your site is to do the movie, then your topic can be the title of the movie name, actor and film information and so on, such a topic issued, certainly attracted a lot of new fans. The topic is generally in the form of the # Topic keyword # appearing in the microblog, the hot topic is searched for the possibility is very big, just this topic and your microblog related, that fan will be more.
6, do not wait for fans to come to you, but you should be proactive to find potential value fans. Use the website name to search for the target fan, pay attention to him and ask attention, one by a break. Just start to do micro Bo must be concerned about more people, fewer fans, you can slowly, the future development can gradually reduce the amount of attention, but to maintain the amount of fans.
7, to find the relevant micro-group to join after the full use of micro-group to participate in the topic of discussion, release content, but the content can not be obvious advertising, this step is not for marketing, but to attract more fans.
8, micro-bo marketing and traditional marketing two-pronged approach to improve micro-blog visibility can also be used in the old way, such as QQ Group, e-mail and forum signature file, such as the marketing approach is flexible enough, two ways to complement each other, go hand in hand.
9, do not let fans have forgotten feeling, appropriate interaction is very necessary. Want to interact more effectively, you can choose some controversial topics to discuss, such as some local forums can be used in this way, everyone wants to be under the strong post, Weibo forwarding and comment on this increase.
10, now more and more mobile phone network users, in order not to lose this group of large customers, we will open a mobile phone version of their own website, the generation of Android, iOS and Symbian platform clients can also. Some tools can be very simple for the site to develop mobile clients, such as the letter box, Appcan, etc., it is suitable for a variety of smartphone systems, so marketing is very convenient. With the mobile phone client, then our microblogging marketing will be doubled.
The 10-point method listed in the
is not comprehensive but practical. Adhere to the end is the victory, this sentence used in micro-bo marketing is very correct, the webmaster as long as stick to the right direction, not opportunistic, will be successful. Original article from: http://www.tbzyxpy.com kill Fox Qing official website A5 first reprint reserved links!