User Experience Repair work

The user experience now has a growing impact on the enterprise, and a bad experience can lead to less measurable traffic. Since business success includes customer retention, consistently delivering good experiences can add a lot of stress.

Usability, a term submerged in technology http://www.aliyun.com/zixun/aggregation/17799.html "> Development processes, has suddenly become a strategy. Chief executives, marketing executives, business development managers, and technical architects all make usability, ease-of-use an integral part of their everyday vocabulary, because usability now affects not only customer relationships, but even fatal effects.

Therefore, the user experience must provide relevant business objectives. When the user experience is defeated, the customer can not get good service. Users cannot do what they need to do to achieve their goals, and customer relationships can be disastrous and businesses will suffer. When a marketing vice-president was asked why he believed his online service was in trouble, he used to associate the bitter fact with a marketing team, and he replied: "Dogs are unwilling to hunt."

In exceptional cases, the site experience needs to advocate a very complex set of business services and products for sale, and business goals include adding leads through the site and retaining current customers. However, poor navigational ability often partitions the acquisition of important business information: Users cannot know exactly what they are looking for, and the navigation organization does not make it easy for them to figure out what they want or to do their job successfully. The directory name for each section does not accurately reflect its content, and the navigation system is based solely on the organization structure of the company rather than on the user's goals and tasks. Usability is a problem: entanglement with a navigation choice can lead to a proliferation of potential choices. However, when the user tries to move the mouse to click on them, the user moves away from the original choice, and all the options disappear immediately.

Most importantly, such sites do not achieve the first use target. For the first time, users cannot know where or how to start, and they will feel very confused and even angry when they sit there. But a dazzling line of pictures can hide the real problem. This site is things, foul.

Unlike the poor design of the paper Handbook, the Poor usability of this design is irritating but deadly, but the poor design of the online environment's user experience can have considerable consequences: less traffic. The user chooses to leave because the conversion cost is too low.

A marketing team desperately working, and even sleepless. Dogs "must be able to hunt".

In cases like this, the best approach is to first determine the breadth and depth of the problem. Then, in the use of the skeleton of a skin metaphor method, the first step is to use the treatment of the method: Grope for broken bones, check the pulse. One of the quickest ways to identify a problem is to check the record file for the system operation against the error record. This makes it easy to figure out what the user is doing so that it can cause errors or even less traffic.

The first step in developing a strategy to improve the poor user experience is to categorize the user experience;

• Website death, the user experience has no pulse.

• The website is alive, but the pulse is weak, but it has been sent to intensive care unit.

• The site is alive but experiencing mild surface discomfort.

Identify all the problems that have led to a user's small success: users cannot start or complete a transaction. They are complaining about their disorientation. They don't know how to be customized. Then, define your business objectives and explain how the site is going downhill. Business objectives are then categorized according to the business critical level. Determine which parts of the user experience can live with you and which cannot. The ability to sort out "easily achievable usability issues (these are quick fixes and almost no impact on the development schedule, but solving these problems can make the user experience a lot more perfect and practical." ) "The top 10?