User experience, the Chinese URL is definitely an unavoidable topic

Absrtact: People who are engaged in the SEO industry know that the processing of page URLs is an important part of the optimization process, such as the pseudo static URL, the level of simplification, tree-like structure and so on. The processing of these details is not only more friendly to the search engine, but also a certain improvement in the user experience.

People engaged in the SEO industry know that page URL processing is an important part of the optimization process, such as the pseudo static URL, hierarchical simplification, tree-like structure and so on. These details not only for the search engine more friendly, user experience will also have a certain upgrade, so these URL processing must be to "degree Niang" and "gu elder brother" like. Speaking of the user experience, the Chinese URL is definitely an unavoidable topic.

Perhaps we all have a feeling, is in peacetime surfing information or shopping, inadvertently found in the browser's address bar appeared fragmented characters, which include a number of large websites, such as Amazon, Wikipedia and so on.

Why are more and more websites using Chinese URLs? The answer is very simple, that is, Chinese relative to the English and digital URL for the Chinese Internet users, the user experience is better, users can through the URL can be a general understanding of what the page is about what content, and more convenient to remember. There may be no doubt about that, but for our vast seoer, it is a matter of greater concern whether the search engine is more friendly. Here we will discuss the search engine's attitude toward Chinese URLs. Before that, first of all, we need to identify the Chinese URL of the search engine.

The main problem that puzzles the webmaster is coding, in the previous, the use of Baidu is the Chinese code gbk,google is the world's general UTF-8, Chinese webmaster face two major search engine coding inconsistency is indeed a very headache, the use of any one will lead to a search engine garbled problem. This is an obstacle to the majority of webmaster use Chinese URL is an important reason. But this problem has ceased to exist, now open Baidu's homepage, view source code, Baidu has finished coding changed into UTF-8, the following picture is:

Baidu Search for keywords, check the HTTP request header information can also see the process of Chinese character conversion, such as Baidu Search for "Spring Festival", the HTTP request header information displayed below:

We know that the "Spring" and "section" of the Utf-8 code is "E6 A5" and "E8 8A 82", therefore, "%e6%98%a5%e8%8a%82" is in accordance with the order, in front of each byte plus%, there is no doubt, Baidu has perfect support UTF-8 code, Has achieved a unified with Google, the majority of Chinese webmaster can no longer worry about this problem.

So what is the attitude of search engine to Chinese URL?

As we all know, in search of keywords, search results in the page title will be red to the key words, to show the relevance of the Web page and keywords, to search for "Wikipedia" as an example, the results of the following figure:

What if the URL includes search keywords? The answer is that the keywords in the URL will be bold, as well as the search for "Wikipedia" as an example:

There are a number of similar examples:

Bold URL to a certain extent to attract the attention of users, and then improve the click Rate, and for the Chinese, the Chinese URL structure is clearer, you can directly from the URL to judge the content of the Web page, which is very helpful to the site. Search engine in the results of the Chinese URL to make bold processing is the Chinese URL to make a positive attitude. Moreover, the search engine in its own products also use a lot of Chinese URL, in Baidu query "Inurl: Baidu" will see a lot of Baidu's own products using Chinese URL results:

The bold means that the search engine takes it as a factor, as the search engine on the English-language station ranking algorithm, the English keywords into the URL in the search engine may give this page a higher ranking, when there is no identification problem, the Chinese URL for the Chinese keyword ranking is undoubtedly beneficial, The search engine in its own products in a large number of the use of Chinese URLs is proof of its support for Chinese URLs. For the majority of webmaster, the Chinese URL is no doubt that we should focus on the URL in the processing of a factor, seriously grasp every detail, so as to let us seoer professional road to go further.