Absrtact: User experience This concept is very early to launch the search engine, but most of the seoer is not comprehensive to implement, many people still stay in order to SEO and SEO. The result is a bad user experience and an unstable ranking. From this year hundred
User experience this concept is very early to launch the search engine, but most of the seoer did not fully implement implementation, many people still stay in order to SEO and SEO. The result is a bad user experience and an unstable ranking. Baidu several times from this year's algorithm update we can see the importance of user experience. The era of user experience has come, as the SEO team of different members, how to better implement the user's friendly experience, the following author on a simple definition of SEO team members of the job responsibility positioning.
One: Website editor
Network editing staff in the entire SEO team is one of the important roles, we can find in most SEO positions for job seekers of the most basic requirements is to have a certain ability to write. With the advent of the user experience era, as a Web site editor to the user based on content editing to meet the needs of visitors for the editorial principle. In the past many SEO team editors are often to cater to the main search engine, the article for a simple combination of processing, and as a user-oriented editor, we do not need to let our content to achieve the original word, but the content needs to be carefully edited, Be able to integrate information from different places organically into a truly valuable and natural article.
Second: Outside the Chain Commissioner
For the internal optimization of the site we have very clearly know to follow the principle of user experience, then stand outside? How to embody the principle of user experience supremacy in the optimization outside the station? The answer is simple, that is to promote the needs of users. In the past the concept of our release chain is often followed by the weight of high, large number of principles, and now if we can publish some of the external chain to meet user needs that is better. So what is the external chain to meet the needs of users? The soft text is a very clear example. A good quality of soft wen is a very good in line with the needs of users outside the chain of promotion, and the traditional forum signature, blog message compared to the efficiency has been greatly improved. For this in the SEO team outside the chain Commissioner in the era of user experience supremacy, how to release the external chain in line with user needs to be included in our release of one of the indicators of the chain.
Third: Procedure Technician
We play a Web site for SEO responsibility positioning is as long as the function of the website to debug, so that the site is more friendly to search engines can be. But in the era of user experience, the programmer's work needs to be repositioned, the design of the website not only to function normal, search engine friendly, more need to design a more consistent with the user experience of the site structure, the requirements of the structure of the site more powerful, so that users browse more convenient and quick. In addition, the speed of the site can not be ignored, because the speed of the site also affects the user experience.
Four: Website Art
The website art is also very important to the user experience influence, because art's duty is as far as possible promotes the site the esthetic sense. And how does the website's art help the site's user experience? The author thinks that as art can develop in the direction of detail and characteristic. Which site design can be closer to the psychological experience of visitors, can maximize the retention of visitors, improve conversion rate. At the same time, if the site design features, you can make their own site in a number of competitive sites stand out.
Five: Website Data analysis
In the past in the SEO team data analysis of the main responsibility is to analyze the site's traffic, PV, user sources and so on. In the era of user experience, we need to analyze the data can not only be limited to these dead data, in the analysis of data need to consider those who can reflect the user's behavior of the data information, so as to assess the site for the user's friendly experience of how high. The data analyst in this SEO team should be based on the user more comprehensive system analysis of the quality of the site.
The above is the author for a team of SEO staff in the user experience times job responsibilities of repositioning, we found that each relocation is more close to the user, you can see that close to the user is the fundamental direction of the site development.