V5shop Case Study: Affordable Materia Medica E-Business Solutions

Cosmetics as the sales revenue in the Internet ranked third of the industry, its future market potential is huge, after the development has accumulated a group of loyal user groups, so whether enterprises or businesses, are scrambling to establish network sales platform for the growing E-commerce market. And the former only in high-end shopping malls counters and stores debut international top cosmetics brand also began to condescend to lower your expensive, try to use the Internet sales channels to develop the market. For example, L ' Oreal, Japan DHC, ya Indanone and other brands have directly set up online marketing business, international high-end brand Lauder also opened last December Network shopping center, which is the brand after the United States, France and the United Kingdom, launched in the world's 4th online purchase center. In addition, Clinique and other brands have been trying to online shopping.

International cosmetics brand Direct Test water e-commerce, for enterprises is to open up a new channel, is conducive to the image of the display and brand publicity. Online sales not only improve the sales of cosmetics, but also reduce the cost of product promotion and circulation, to a certain extent, reduce the cost of enterprise investment, increase the profit space of enterprises. Weibo software CEO Cheng Jundong points out that the application of e-commerce mode is a rapid development of the "expressway" in the cosmetics industry, with the advantages that traditional marketing channels cannot compare: Low advertising cost, sales cost, precise positioning of target customers, development of one-to-one personalized marketing, rich and comprehensive information, etc. In the near future, most of the enterprises in the cosmetics industry must experience the change from traditional channel marketing mode to e-commerce marketing mode.

Affordable herbal----Cosmetics industry e-commerce Benchmarking

Affordable Materia Medica was founded in 1999 by the famous Chinese medicine master Feng after Ms. Affordable herbal Medicine is an interpretation of "herbal skin" concept of the brand. Traditional Chinese medicine emphasizes the concept of "specimen and Cure", which is the origin of the way of herbal skin nourishing. Because, the beauty of a woman, is always from the inside out. Even if the appearance is ordinary, the powerful inner power also lets the beautiful bloom, if beauty is born, the inner strength adds the charm to you. Skin is so strong, strong skin energy, internal vitality and health, is the real beauty of the skin source. 2007, because the cosmetics industry competition is unusually fierce, many competitors have launched its own brand E-commerce platform. Affordable Materia Medica resolutely decided to use V5shop e-commerce system planning with the Trans-era significance of an affordable herbal E-commerce platform.

Affordable herbal Medicine is an interpretation of "herbal skin" concept of the brand. Need to fully display the advantages of the product, must establish affordable herbal E-commerce platform for consumers. "Our big challenge in this project is how to implement the mature brand application of E-commerce, and affordable materia Medica has been planning e-commerce for a long time." At the same time, we are also worried about how the various channels of orders and shopping members of the information can be centralized for effective control, how to deal with the number of PV access 100,000 per day. V5shop uses enterprise electronic commerce system dual-core version solution, in the E-commerce shopping website with the ingenious page layout, the formidable system function, the flexible order interface as well as the stable operation structure guaranteed the electronic Commerce website The normal operation. In a large number of media advertising, combined with 3G mobile internet synergy effect, affordable Materia Medica E-commerce website structure, function, operational efficiency and stability have shown a huge commercial power, to help appropriate herbal medicine to achieve the desired goal. ”

The Chinese net buys the consumer group to be the main, with the suitable Materia Medica Core consumer group highly coincides. Therefore, v5shop as an affordable herbal brand communication and E-commerce dual-effect marketing platform. In the choice of marketing methods, according to the different marketing objectives, for beauty, women, promotions and skincare industry to set up the target consumer groups the most consistent channel, hard wide + soft wide combination of delivery. Platform at the beginning of only 56 days, affordable recruitment to build more than 150 high-quality network dealers, to ensure that the appropriate herbal authentic large area coverage network terminals, so that affordable herbal sales from 2.5 million to 4.5 million. The growth of Internet channel sales reached 150% in 2008, and the growth of traditional sales channels of Ka stores and franchised stores exceeded 100%.

V5shop Cosmetics Industry Solutions lead the future

Because of affordable herbal medicine in the cosmetics industry due to market demand changes too fast, often lead to products off the stock and inventory phenomenon. Based on the consumption habits of consumers in different regions, how to quickly establish an instant supply chain based on electronic commerce and realize the integrated management of information flow, logistics and capital flow is very important. No doubt, the cosmetics industry's biggest feature is the type of products, a wide range, if the enterprise can not master sales information, timely adjustment of production and supply, will inevitably cause good selling products out of stock, not sell products unsalable, resulting in loss. And due to the rapid changes in popular trends, consumer preferences are also changing at any time, so the production enterprises need to quickly and timely grasp of different regions, different sales points of sales information. So the system needs to help the enterprise to effectively manage the sales network and respond to the market changes in an agile manner.

As a cosmetic enterprise itself, we need reasonable use of network resources, through the network marketing low-cost and cost-effective way to gradually enhance their own visibility and user import number. And to meet the requirements of the display, including the overall brand image promotion, purchase desire and so on with the customer conversion rate directly related to the factors, has gradually become the cosmetics industry Network shopping mode breakthrough bottleneck, how to enhance the front end of the Web site interface, improve user Switching and consumer purchase desire has become the cosmetics industry breakthrough bottleneck

V5shop Cosmetic Solutions, to deal with the cosmetics industry in the entire supply line of serious problems and abuses, the introduction of the cosmetics industry full e-business solutions. Project coverage of procurement, inventory management, deployment management, such as supply chain management, can help enterprises throughout the integrated management of product inventory and supply information. V5shop built-in search engine marketing module, mail marketing module and Network Alliance Precision Marketing module, so that enterprises more easily manage E-commerce. In response to the front-end interface and effect display, v5shop cosmetic solutions to achieve the whole process of customizing the front-end interface, the enterprise can completely according to their actual needs of the front-end interface for the whole or detail adjustment, thus more in line with the company's own brand image and display.

This article is provided by V5shop online shop system Provider official website: http://www.v5shop.com.cn