Wang Yuzhi: Targeted site planning

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Now no matter what website to do, to the site of the industry, how to promote the site, the industry's competitors, have to carry out a comprehensive and meticulous analysis. Many friends believe that site planning is not very important, they generally think "plan to catch up with changes fast." In fact, now do network marketing enterprises very much, if not to their own web site for a comprehensive analysis, then will not understand the competition in the industry, in the future when the promotion of the site, you can not achieve the promotion of the goal, do all feel very blind, inefficient. Visible, network Marketing before the site planning is very important and necessary, today we talk about how to target the site planning.

First: Accurate positioning analysis. Site planning, first of all, according to their own actual situation to locate. For example: their own industry in the field of understanding, how much money, the hands of resources, web site to develop what functions, whether the ability to open a separate Web site. Here I would like to emphasize that there are many people want to do their own site like the portal, imagine, you have the ability to go and Taobao, Tencent to compete, so for the site to develop practical functions for their own marketing useful functions on the line. Therefore, the Web site does not necessarily open the more the more the better, or that sentence, suitable for their own is good.

Second: Competitor analysis. There is a saying good: the enemy, can be victorious. We talked about "confidant" just now and we're going to talk about "knowing", and we need to analyze our competitors. Then someone will ask, how to analyze the competitor's website? 1, ranking analysis. Observe the industry website keywords in the search engine rankings status, analysis of the opponent's keywords. 2. Data analysis. Analysis of the opponent's website search engine included quantity, the number of chain, snapshot date, Alexa rankings, PR value. 3, understand the competitor's industry background. Can understand the competitor's company situation, whether the competitor is doing the search engine bidding service, the competitor website has already had certain influence on the network. If we want to and an "old" enterprise head-on, it may not be, then we have to choose clever to avoid the opponents of the site, perhaps we have to do their own site more finely differentiated some will have a way out.

Know each other, we have done, then we will begin to understand the situation began to make the relevant site planning, then we should pay attention to, in planning for the site, do not set some big goals, that is, in the short term can not be achieved. Site generally early is a mold, related functions are summarized in the later user habits before the opening, so, site planning must be "small and fine, can be achieved, conducive to the development of the latter, sustainable development."

Website planning needs to consider from many aspects, the blind planning may bring the loss of benefits. The goal of the site planning, will allow the site to go longer.

Article Author: Wang Yuzhi This article address: http://www.9umi.com/blog/166.html, this article from the Poly-excellent rice network copyright? Reprint must be linked to the form of the author and the original source!