KeywordsSales growth wave group wave server jinding
May 27 News, relevant people recently revealed that the wave server business in the 09 fiscal year's performance target and 08 fiscal year flat, for sales growth of 15%, sales growth of 25%, this growth rate is twice times the average speed of the industry. To this end, the Wave server department recently issued a "jinding plan" of the 2009 fiscal year marketing strategy, will focus on cultural, health and other industries market. Wave Group Server Storage Marketing department general manager Pangsong recently said, "jinding" meaning through the "subdivision, focus, Synergy" These three strategies to reduce the application level with the international brand gap. Specifically, "subdivision" refers to the market segments, subdivide the application, differentiate the operation; "Focus" is intended to target niche segments with high growth potential and larger market size, to enhance position in High-value market segments and key applications; "Synergy" focuses more on building a new partnership between the Wave and channel partners, The headquarters, the large area, the channel tightly condenses for the high efficiency value chain, opens the tidal resources, transports the value-added tool, the enhancement channel productivity and the benefit. According to the introduction, in the specific implementation, "Jinding plan" mainly includes the industry market, channels, products and so on. In the industry development level, the wave will be value-added services, programs and business as the driving force, according to the characteristics of different industries, to take a differentiated pioneering means to focus on the breakthrough in several major strategic industries. To this end, the wave will be the industry market carding, subdivision, divided into strategy, focus, opportunity three level, the formation of Echelon layout. On this basis, the wave will be the region as the center to set up a number of vertical headquarters industry, and through the expert team and market resources of the predecessor, focus on including culture, health and other strategic industries, make full use of industry replication and industry linkage and other means to consolidate and enhance the industry market share. In the channel construction, wave will revolve around the "strong Xeon increase efficiency" of the development of ideas, through open source, value-added, "fine" soldiers, Jian and other initiatives, and strive to achieve top channel capacity increase of more than 30%, so that its top channel revenue to the company's contribution from the current 40% to 50%. To this end, the tide will strive to build a new partnership with the channel, not only to introduce more value-added products into the flow system, but also to strengthen market resources input, expand value-added sales methods of training and sales opportunities to share, from technology, market, business cooperation and other aspects to increase the investment in the core channels. Through selective promotion of a number of core channels to enhance value-added capacity, play the "elite" exemplary effect, from the overall promotion of channel productivity and efficiency. On the product side, previously based on the latest Intel 5500 platform, the wave released the "Fine Control It" New Year product business philosophy, as well as a new matrix product layout, high-end and differentiated products, programs to launch a strong offensive, flagship products NF5280, personalized product safety server nf285p, four-way " Performance of the King "NF560D2 will become the 09 wave of the industry's main products. Integrated solutions for high-end industries and key applications, such as NF560D2 basedVirtualization and dual-computer database programs will continue to be the wave of important industries to develop a sharp weapon. Pangsong pointed out that the "jinding plan" is actually a wave of the 08 "target action" continuation and deepening, and the wave of high-end value-added strategy in the same vein. It is understood that 08, the wave by virtue of the four-way high-end market pull, to achieve the X86 server market 13% of sales growth, continued to be the first domestic brand sales. In the government industry market, the tide is beyond all brands, 6 consecutive years to maintain market share first. And in the cultural sharing, digital environmental protection, quality supervision and other government subdivision industries, as well as the Internet CDN and video-sharing subdivision areas have achieved the share of the first. It is also understood that the "jinding plan" before the release of the wave has been at the marketing level began to layout. May 13, with "precision control it to steer the future" as the theme of the Wave Server national tour in Zhengzhou, Shenyang, Hefei, Nanjing, Harbin, five successful. In the one-month tour, the wave will go deep into central China, north China, northeast, southwest, South China and other regions of the dozens of cities, to the target industry customers to show four-way, blade and virtualization solutions, such as the wave of star products. And in the "Jinding plan" issued after the wave will be in a short period of time to start a large number of large-scale channel training activities, and further enhance the level of channel business. In addition, a large area as the center of a number of industry headquarters also entered the intense preparatory stage. (Xunli)
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