Ways to prevent website traffic from disappearing

Absrtact: Website traffic with the rapid development of the Internet, has become a key factor in the survival of the site, you can not only keep dozens of traffic per day can bring profits to your site, although the conversion rate of traffic is also very important, but the most fundamental is to be the flow

Website traffic with the rapid development of the Internet, has become a key factor in the survival of the site, you can not only keep dozens of traffic per day will be able to bring profits to your site, although the conversion rate of traffic is also very important, but the most fundamental thing is to get the flow up, Otherwise Alibaba will not be so anxious investment Sina Weibo occupy the flow of social media entrance, also will not invest heavily in Baidu advertising, even Baidu also in disguise to improve their traffic, or how to occupy a better market rate, this shows that the site traffic to the survival of the site played a vital role.

But now some websites on the internet are very strange, site traffic in the site after a period of time, not to increase the decline, such as 360 search engine from the beginning to obtain more than 16% of the market share, but after a period of competition, the market share of a sharp decline this illustrates the fact that the site if not doing well operation, Then the Web site traffic is going to disappear, so want to continuously increase traffic, that should pay attention to traffic loyalty, so I think do the following several things, is to help prevent the flow of the disappearance.

First, locate your own website

Many webmaster in the operation of the site before, always hope to cover more user groups, a community site hope to cover all aspects of life, it seems to bring more users to the site, but in fact, often let webmaster energy dispersed, resulting in what the flow is not caught, Therefore, the author believes that the modern web site survival rules to accurately service a more segmented user market, as an opportunity to constantly open up new market elements, which is like marching war, must have a base, if no base, how to get the most basic fodder to continue to attack the new territory! Of course, the subdivision should pay attention to a misunderstanding, That is the segmentation of the market user is very low, then it is a very serious site operation, then it is extremely difficult to succeed.

Second, the content of the website to do real and wonderful

The content of the website is like a person's skin and flesh and blood, if not plump that obviously can not attract other people's attention. and whether the content is true represents a person is honest, if the regular lie, cheating, then how can win the trust of others, time will become a loner. That is to say, the content of the website is often the propaganda of shoddy products, the concentration of hearsay and rumor is divergent, so over time. Users will not be concerned about the content of your site. So originally some also pay attention to your website traffic, also slowly become less.

Apart from the real content of the site, it will be wonderful, there are two wonderful connotations, one is the original content, the other is the content of fun. The content of modern websites should be original, although can satisfy the spider's appetite, but cannot satisfy people's appetite, after all, people's demand and the spider's demand still exists certain difference, a inferior original work, even reading is very clumsy, such content how can arouse the user's reading interest, So said in the new Baidu Pomegranate algorithm, the site's content construction must create new ideas, can continue to gather more popularity.

Third, the website speed up is also very important

Although the current network bandwidth in the continuous upgrade, it seems that the opening speed of the site began to become less important, but a large number of data show that the network users in many regions of China do not have the bandwidth, such as unicom and Telecommunications said the various free upgrades, so many users of the network speed is still subject to a lot of restrictions, Therefore, the speed of the site optimization is also very important, those who buy Hong Kong space or even the United States space of the site, its speed will often become a bottleneck, but under the pressure of domestic records, some stationmaster has to buy foreign space, then only by optimizing the structure of the site and content representation to enhance the speed of the site opened, This will enhance the user experience of the site.