Web site Construction ' Click Economy ' Trilogy

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Most successful online experiences are driven by strong business models and lofty value propositions in the customer's mind. An excellent user experience strategy is similar to the best model for several approaches to market research and product development, following a typical web site development cycle. In addition to determining the user experience of the task, the webmaster should also be in-depth understanding of customers, from the user behavior summed up the rules, and applied to the site design. Using ' click Economy ', stationmaster can make customer value maximization. That is, through the design of the most complete, the need to minimize the number of online experience, so that each click can improve the site brand in the heart of the customer's position.

Web site Construction "Click Economy" should be done through the following 3 steps:

A simple way of operation

' Simplicity ' is critical to designing navigation and trading success. These elements play a crucial role in building customer relationships. A bad experience can cause the user to lose direction, not knowing how to proceed, creating frustration, and losing the deal before it is done.

Second, efficient click

Each type of experience that a user wants to complete a task has a specific way of providing convenience. Of course, this is not to sacrifice the interests of both users and stationmaster premise. Some foreign trade webmaster hope that users do not need to register to complete the purchase, because this eliminates the user clicks the step, but in the long run, this to the stationmaster collects the user behavior data, the formulation experience optimization plan extremely disadvantageous, lacks the necessary data support, the stationmaster is difficult to continue enhances the website the user experience, also cannot increase the duplicate purchase rate. Therefore, the simple pursuit of the practice of click Efficiency is harmful to users and stationmaster.

Third, respect for users

Respect is not only reflected in the protection of user privacy, transaction security, and more need to take care of the common Web site technology is not very understanding of users, and even disabled users. For example, if a customer is a novice on the web, they naturally do not want a variety of jargon and cryptic information to guide how they use the site. When problems arise, they do not want to know what the ' 404 error ' means, nor do they want to interpret the jargon in the information. Respect the user's position, try to all possible situation in the most obvious way to inform the customer, or even automatically for the customer to make the best choice, is the webmaster needs to work hard.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]