Abstract: Today to discuss a very realistic topic: the site has no traffic, no popularity should not give up? The problem I believe that the owner of the cattle will also encounter, after all, every webmaster is not a good start to do! A mature webmaster needs to go through
Google today's global big update will become the discussion of all the webmaster hot spots, first released the Author Small blog data: The author uses Sina Sinaapp cloud host attached to the two-class domain name, Sina registered Sinaapp domain name in 09, my blog actually opened this June 18.
Website stability and access speed to the impact of SEO Needless to say, so the author selected Sina Cloud host. The blog program chooses lightweight emlog and makes a lot of structural optimization adjustments. For this PR update the author on July 13 in Chinaz released, "Ready?" GOOGLE PR Update is coming "has been predicted and narrated some of the PR sprint skills." One months time, a two-level domain name blog Station to achieve the BDR and PR of the double fly, perhaps this is very few people can imagine things, this author summed up the experience I hope to bring you inspiration:
1. Higher degree of originality
From 6.28 Baidu K Station after the event, the author of the blog quickly adjust the optimization strategy, the original proportion of the log increased significantly, daily adhere to 3 or so original articles. In fact, the original is not so difficult, the author found that some sites are very high weight, but the content of disorderly statement is not smooth, is obviously for the search engine for the article, that Baidu to the original evaluation criteria is not high, also can not detect whether the grammar meets the standards.
2. Higher relevance
Because Emlog's original optimization compared to many less than WP, the author of the station did a large adjustment, unrelated links all add nofollow concentrated weight. Here to point out that the details determine success or failure, such as page tags and "next page", RSS, the author of the link in the log, the Reply button and so on are optimized dead ends, but can save you a lot of weight. In addition, the use of blog tags are often overlooked by webmaster, labeling is to improve the relevance of a great magic weapon. Google in the Penguin algorithm after the release of strong advocacy of relevance, the author of the log in Google rankings are quite good.
3. Higher external chain quality
The author's blog, although there are only 90 posts, but there have been 7 Chinaz and other well-known sites reproduced, and then about 800 sites have been reproduced. Zac once pointed out in post, search engine can distinguish page layout, the link in the body will give more attention, the footer and advertisement position and so on correspondingly reduced weight. From this update, Google's text links to the importance of more and more high, and the author within one months did not deliberately increase artificial outside the chain.
4. More Persistence
How can a new station grab a high weight? The author at the beginning of the blog in Chinaz wrote "case study: How to judge the competitiveness of keywords," through this method to rob a large number of non-hot long tail keyword, so that the weight steadily improve. Here to emphasize the point is: The new station must be effective through the original to compete for rankings, false original or plagiarism has been unable to get good rankings in Baidu, as for the old station relying on the weight of the whole station may still have ranked performance.
5. More comprehensive external chain structure
The construction of the chain is a cliché, the author here But to emphasize is: a lot of webmasters have neglected the inner page of the chain construction, inside the chain and the home page outside the chain can enhance the ranking and weight, and thus improve the weight of the whole station. The author discovers through the practice: if a website's outside chain goal basically all concentrates in the homepage, then the optimization indication is too obvious, the search engine can realize obviously and reduces the outside chain effect. For the optimization of the site is too obvious is the 628 incident Baidu crackdown on the object, the appropriate increase in the page outside the chain, adjust the chain structure, is really reasonable outside the chain structure.
6. More Communication
Behind closed doors can never improve their level, I often exchange ideas with peers and explore practical operational issues, based on peer experience in a timely manner to do the site adjustment, but also their own practical experience selfless to share. In this I am very grateful to Chinaz, gave more people selfless sharing experience platform and opportunity to help more and more people grow up to SEO talent.
Step-by-step, always pay attention to search engine algorithm update, adhere to the station structure optimization and quality improvement is the king, pay attention to the author of the "Quantitative change to qualitative change" in the "quantity" refers to the quality rather than quantity.