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Do not know if you have no such behavior awareness: when the computer card, you will not stop the right button to "refresh", restart the computer black screen, subconsciously shaking the hands of the mouse, or when you wait for the elevator upstairs or downstairs will press the elevator button? Believe in how you carefully observe your life, you will have these habits, But in fact, these actions are not used, but the psychological needs of users, easing their anxious waiting mood. People can not accurately predict the time, for a longer interval they do not feel, quite to the interval relatively short time, on the contrary will make them anxious. In the network era of high-speed transmission of information, users wait a second will appear difficult to accept, and for the webmaster, even the fastest loading speed and the best optimization design will have some intervals, and sometimes even time out, such a situation how do you retain users? How do you comfort your users?
As the beginning of the article said, people will choose some additional action to alleviate this anxious state, webmaster we should do is to provide users with such a rich and interesting environment. Like what:
1, the rich human 404 page reduces the user to feel frustrated
From the optimization point of view of 404 pages can make some of the wrong URL to become valuable, while a good design of the 404 page can also leave a good impression on users, even as a website to the user feedback mechanism, showing the user's concern and respect.
Personification
Humor
Game
Because the user failed many times, it is the most need for some caring greetings, for stationmaster, perhaps you just need to design a page more, but to the user, but can let it "warm ripple", for example QQ mailbox, have been unable to receive the mail, fierce point "receive letter" still has no effect, hint a warm prompt button:
2, let the waiting become more beautiful
In fact, when installing a software, there are some bounce windows, some of which are introductions to the product's content, or a preview of how the user's installation progresses, what they need to prepare, what they are doing, and what they are doing, which may seem redundant, but it can give the users time to wait. Of course, there is also unwise is to install the rest of the time show or progress show, this will only increase the user's anxiety psychology.
Web page load slowly the most unwise design is a blank or load to half of the time, and then the page stops, and even some Web page pictures are only half of the display. The author's suggestion can use the way of the small game, let the user wait in have to pass the time of place, or you can also have a floating window, write "Welcome attention this website" and so on content.
3, let the surprise dilute impatient
For the glamorous and funny things, people always use a different mentality to face, but also can disperse the spirit of the user. In the page design, random, easy to be found by users, and in the first time to let users have a different view of the page, such as a particularly funny beautiful text appreciation (should not be as short as possible) or a beautiful and innovative pictures, dispersed users impatient.
Treat users, not only to meet their needs, but also understand them, comfort them, Web page loading slowly this is the optimization process is difficult to avoid, so since you can not avoid, then choose to improve, you have their own perfect way?
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