Webmaster Lectures (iii): Website revision is open Pandora's Magic Box?

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Dear webmaster Friends, Hello! I'm Li Qiang, a Chinese famous net. The recent revision of Tencent's homepage has caused a lot of attention from webmaster friends. Web site revision has become a hot topic in recent discussions. Then, the site revision, for all the stationmaster is gorgeous turn, or self-defeating, really divergent views. Website revision, is it the same as opening Pandora's Box? Today, I will come to analyze the site with you some personal insights.

First, clear: Why should the website revision?

about why the website revision. I personally think that is the Web site development to a certain scale, a certain stage, the need for a metamorphosis! The meaning of this metamorphosis is to show the new image of the site, enhance competitiveness. At the same time there are many other aspects of the role: to improve the user experience, optimize the code, improve access speed, improve Baidu rankings and so on. So said website revision, is each webmaster friend in the Operation website must do a lesson.

Second, in-depth inquiry: Web site revision, we should pay attention to what problems?

1, must first determine whether the site does need to be revised

Whether the site needs to be revised, this is not the decision of our webmaster, but the development needs of the website and the experience of the user. This point webmaster friends must be clear, if your site inexplicably carried out a facelift, not from the site's development needs and user experience, the results will lead to a large number of users lost, which is very serious consequences. For example, some time ago, Chengdu, the old local Life forum beer and Skittles Network because of a large-scale revision, the traditional forum model to change the display of similar classification of the form of information, this revision immediately caused the majority of users of the forum's strong dissatisfaction, resulting in a large number of netizens lost.

The site's revision, in general, is that you find a new traffic growth point, the approach to be taken. You have a certain number of visitors, and many of them are repeat customers on the site. They have suggestions for a feature in the site, many times in the communication with you in the show out, these are the premise of our revision. Conversely, if the website function is perfect, the popularity is high, many users are full of praise, then the website also does not need at this time revision.

2, to do the previous site revision of the test work

Website revision, I believe webmaster friends will have a lot of new ideas, want in the new version of the one by one show out. In addition to our own internal debugging work, we can also allow more users to participate in.

For example, you can provide a demo site for users to participate in, suggestions and ideas. We will then summarize these suggestions and views for analysis. In this way, can let the user have a transition period, will not make our website revision too abrupt. If the site has a voting function, we can also be revised content, specific issues to vote. In the test work, we always have to remember a principle: all revisions, are for the user experience.

3, to avoid weaknesses, the site after the revision to stay the essence, to the dross

Website's column, content, layout, structure, function and so on all aspects, after the revision how to retain and how to choose? My view is: those who have been in the search engine to get a good ranking of content, those who have left the user a classic and good memories of the columns, those we are very sophisticated features, The unique features of our site. These are the essence of our website, is the cultural symbol of our website. These can be preserved and carried forward.

Those less popular columns, like the chicken-like function and so on, we can consider the merger or removal. Focus our energy on the characteristics of our website. A principle: revision, is to avoid weaknesses, not all.

4, as far as possible to retain the old station mode, to the user a transition period

Shorten the transition period of our website revision, there is another way, is to keep our old station mode. I give an example: the last Payment PO's revision, I believe a lot of webmaster friends are very uncomfortable, so Alipay in the background, but also increased the function: there is a return to the old version of the button. We can also add a button that uses the old version on the new version of our website. Of course, the need for webmaster friends to have excellent technical skills. But the effect is very obvious, many old users will feel our website is very intimate, the website is more cohesive to the user.

Iii. concluding remarks

For the site's revision, the road to go is still very long. I hope my article can continue to give the power, to the site is in the tangled webmaster friends some inspiration and help. Also welcome you webmaster Friends continue to pay attention to the Chinese network of Li Qiang's article, follow-up will have more wonderful articles to share with you.

About Li Qiang:

Computer professionals, senior Webmaster, engaged in internet work for nearly 10 years, now well-known Internet base service provider Huaxia network in charge of sales and marketing work, and on behalf of the Chinese network with Tencent, Taobao, Google China, Shopex, Phpwind, Dedecms, Zibo CMS and other alliances for long-term strategic partners. is pole, donews, NIU Network, webmaster Network, such as well-known media station veteran contributor.

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Attach the contents of other periods released in A5:

Chinese name Nets Li Qiang Webmaster Lectures (ii): How to break through the bottleneck of website operation

Chinese name Nets Li Qiang webmaster Lectures (a): How to improve the trust of the website