Webmaster must Do (a): Website data statistics and analysis

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As a webmaster, Web site statistics and analysis that is what we must do, through these data, we can sum up a lot of theories, such as: why My site will be down right? Why is my site so bad? Why my site outside the chain so many rankings but so bad ... So, as a webmaster, we have to statistical data every day?

1, Baidu related domain: only for the use of the link in Baidu, that refers to the reverse link Baidu, using domain: instructions can be found. Baidu related domain, Baidu's ranking is quite important, if the content of the site is king, then the site outside the chain is the emperor. Carefully analyze the ranking of competitors in front of you in the Baidu related domain and Yahoo backlinks, you will find his Baidu related domain and Yahoo reverse link may be much more than you, this is his ranking in front of you one of the important reasons. Baidu related domain for the site in Baidu's ranking is a big role.

2, Baidu included: in Baidu inside through the instruction site: you can query. Through the collection, we can analyze a series of problems, such as See figure (1), we can see the first page, if the home is not the first, that the site was down right (except for special cases); Through the data collected, we can compare the same level of two pages (one included a not included), to find out the reasons for not included in the page, thereby improving. Included in the page for the site itself has added a related domain, here is a misunderstanding: is not included the more the better? This is wrong, ask what is the main purpose of the collection? Not to increase the correlation domain and reverse link, but to do rankings, get conversion rate.

Figure (1)

3,google included: In Google through the command site: You can query the data. If Google's collection appears to be significantly reduced, it is usually 3-4 weeks before the action caused.

4,yahoo backlinks: In yahoo webmaster tools, directly enter the URL, you can query the site's reverse link (Note: Choose to filter the current domain name under the link). Yahoo reverse link to the site's ranking is also playing a pivotal role, the same industry backlinks, the more useful to the ranking of the site.

5,PR value: That is, PageRank, Web page level technology. Taken from Google's founder Larry Page, it is part of Google's ranking algorithm (the ranking formula) that identifies the level/importance of the page. Levels ranging from 0 to 10, and 10 to full marks. The higher the PR value, the more popular The Web page is (the more important). For example: a PR value of 1 site indicates that the site is not very popular, and the PR value of 7 to 10 indicates that the site is very popular (or extremely important).

6,iis log data: Baidu Spider and Google spiders every day to crawl the number of times, if this month's average data than last month's average data, that means the weight of the site is increasing, if there is a downward trend, indicating that the site has to drop the right signs, this time to analyze the site, see where there are deficiencies. Through the IIS log, we can also know what are the wrong pages and need to be blocked by a robots. If the spider often crawls a directory, indicating that the page has updated or sensitive things, this time to check. If the spider often crawls a directory, then you need to update the directory data, the updated data is easy to be included.

7, keyword ranking: This is our most concerned about, we have to observe his position and rank every day, do the appropriate records. If there is a ranking float, it is necessary to analyze why it floats, and to make corresponding measures.

8, the link website data: A lot of people say, this I want to care what he does, as long as he does not remove it has nothing to do with it? This is wrong, the site is down the right is often implicated in the right, so the right to reduce the impact on the site is very large. So we have to statistics good links site data, and record good links webmaster QQ and mobile phone number, in case there is a problem, we need to take timely measures. If you find a link to the site problems, give him a cordial reminder to himself and he is very good.

9, today's operation: If you modify the site's home page or directory page Title,keyword,descriptiong and so on important things, we must record down, in the next date, found the keyword drop in rank, we know what is the reason, Know what kind of measures to take. This is a very important data, be sure to remember.

Do these things do not want the site to be down right, but we have to "prepare for a rainy day", in case there is a problem, will not let us have no countermeasures. The site's statistics and analysis of the data is about these, of course, you can also record more data, this operation on the site is absolutely advantageous.

Good things to share, welcome to reprint, the article from: www.szkaiyi.com, thank you!