Webmaster operations: Ignoring sales equals chronic suicide

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Guide: See a message on Weibo, the general creative winners are concentrated in two areas, one is sales experience, and the other is financial experience. But in the webmaster circle, but has always been emphasized, optimization, friends, such as the chain of skills; but so many skilled experience still can't save the general stationmaster, Root knot is not pay attention to sale this link. Neglect of sales = chronic suicide.

Sales can be said to be a company's most important; so to speak, all departments are operating around sales; without sales, your site has no hematopoietic capacity; the last thing to greet you is death.

Many stationmaster will say: I have the profit pattern, I have the alliance advertisement income ... Yes, the Affiliate AD revenue is sustainable, but it's not your permanent source of income, and your life is in the hands of others, and you don't know what you think. Talk about the profit model again? In the absence of "ammunition", talk about this, the webmaster is lack of hunger, first consider making money in consideration of the PROFIT model!

The early stage is to establish a sense of sales

Very do webmaster in the initial stage of the station will be all the energy in the page maintenance; Content operation; optimization, friend chain in this respect; it's true, but in doing these at the same time also must be clear about their sales targets, tight sales tasks.

Give two examples; Alibaba and Drobo talent network; both are successful cases where sales are first in the early stages of construction. The former is sweep street + telephone sales mode, one of the dozen, a family of talk, and finally achieved the Empire Dream; the latter Drobo talent Network is extreme, the company 90% is sales, technology, products, promotion can be ignored, promotion costs are always 0, but every year there are tens of millions of profits ... Through these two successful cases, many stationmaster should understand the importance of the sale!

Run sales, go out, don't turn in circles

Running sales, running sales, stationmaster doing sales need perseverance and adaptability, we all know, stationmaster this circle basically is the man-machine conversation, Stationmaster's ability basically concentrates in the website structure, product packing, Operation promotion, strategic market, team cooperation these several aspects; If you can't, you can complete the sale through the partner. If you think you are adaptable, you can experience it yourself, and compare sales with people. There is no formula to follow. However, once the webmaster mastered the sales skills, so to speak, he can do any station success.

Take the author's operating Ant Nest Network (http://www.mydwo.com) For example, is to go out, not in situ in the actual application of the circle. Ant Nest Network is a creative home of the public platform, for this model of domestic many consumers are unfamiliar. So, waiting for sales only dead, I came up with the expansion line of the third party outlet.

The use of online and offline collection of a large number of decorative decoration companies, and then printed a fine brochure, similar to Alibaba, let partners to run these decoration companies, in their renovation while the user to recommend our creative products, and these companies can be a substantial profit.

In order to verify the effect, we have done a experience in the base camp, first of all, decoration decoration Company is interested in such sales, and secondly, because it is creative products, they also think that these furniture will have a market. Plus we are a local advantage, and soon swept the street successfully.

Online 2 weeks or so, there are already 2-3 sets of furniture sales success. Prove that at that time to the point of sales as the center is correct, if we are clinging to the field of public, I think we can not support 1 months to die.

Do not adhere to the electronic commerce

A lot of webmaster do website think E-commerce only need to sell, but oneself is a small station, sale is not very important, this is extremely wrong idea. No matter what website you are, it is necessary to establish a set of sales ideas in the beginning. The plain thing is what product you sell.

In the case of a large number of marketing sites, its flow optimization may not be very ideal, but they have a sound sales strategy, soft writing, soft text promotion, EDM mail marketing, microblogging marketing ... Each item is a price tag, a big bite to eat all the webmaster Pocket gold posture. This is worth a lot of webmaster learning.

To sum up, personal webmaster or a more "money" of the industry, but many of our webmaster did not advance with the times, but also live in the era of hao123. As a website, the era of Jiang anglers is gone. The webmaster of the new era should get out of the siege; Go ahead!