Website content important or website optimization

Absrtact: In recent days, a lot of seoer mentioned, do the station now depends on the content, optimization too will be K, see those rankings in front of the site, are not how to optimize, is it really because of his site content good? Website content and website optimization, which one would you prefer

In recent days, a lot of seoer in mention, do the station now depends on the content, optimization will also be K, see those rankings in front of the site, are not how to optimize, is it really because of his site content good?

Website content and website optimization, which one would you prefer? Baidu algorithm constantly updated, there are people who say the site now depends on quality content to survive. and optimization Just do some seoer have to do on the line, if you are always drilling Baidu space, or is always looking for Baidu loopholes, over optimization, the site rankings will not long-term stability in a certain position, and optimization is too good also appeared not those not well optimized sites have rankings.

Question one: Why search engines appear

This goes back to the beginning of the internet, many netizens in the Internet to look for information, but also because do not know which site to find the necessary things, and even if you know, but also can not remember so many URLs, so, in order to meet the needs of netizens, such as navigation sites and search engine type of site appeared, Search engine appears the initial goal is to help users solve problems, such as Baidu Bar, for how it will be "Baidu to know", obviously it is to help users solve the problem. And the answer to that question is what we call the content of the site, it can be Baidu's own products, such as the content of the encyclopedia, can also be a number of other sites of a web-class content, and search engine rankings are also according to what content can be faster to solve the user's problem, or the user to which answer voted to rank, This can be said to be a factor in search engine rankings, is what we call the user experience. Of course, seoer know, want to do it, you have to from the head of your site like title, decription under a lot of work, there are keywords layout, link optimization, etc., but if you have done this, more important is the content of your site. The title of a Web page is the highest weight, so the title of the writing in search rankings play a big role.

Question two: content and optimization, which is important?

Speaking of this question, many people will say, two are very important. Yes, but do you really understand the meaning of the four words "content and optimization"? For the content, there is stationmaster collection, also has stationmaster original, also has stationmaster completely for own user's sake, also has stationmaster first Baidu to see can find similar. There are other, no matter how you do the content, we should all know is that you do the purpose of the station? Is it for the user to solve the problem? This problem, we webmaster really should think about, as someone said, do not for SEO and Seo,seo is an art, need you to understand. and optimization bar, in order to rank, there are seoer is recount ah, in order to improve rankings, there are piling keywords, there is a group of outside the chain, there are a variety of skills, but these skills are not recognized by search engines, because you cheated them, search engine why to give you rank, is because your answer to solve the problem for the user is only one aspect, this is also related to the user experience, and there are two aspects of the user experience, from your site's own user experience and other sites to your site vote, the second aspect is what we call the outside chain, from which we can see, no wonder Baidu strongly proposed to combat unrelated links , we should also be very easy to understand, such as your site is to buy medicine, and one of your site's outside the chain has a mold to do the site, although this do mold the site to buy your drug site cast a vote, said your drug-buying site is good, but the search engine was puzzled, two not all related things, Is that a good thing to say? That is, the outside chain is not a search engine recognition, and even if the search engine recognized, it is not a high weight of the outside chain. This also verifies that Seoer's idea of increasing rankings from the amount of the chain and not from the quality of the chain is not quite right.

This article said too much, in fact, only a conclusion, webmaster want to improve the ranking should start from the question, a question, Baidu why should I rank? Second, what is the value of my site to users? So we can find the direction to do the station.