Website design color usage experience sharing

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The use of color, which seems to be an obvious problem, but because many people in the design of the site have forgotten this, so still want to emphasize: when choosing the color of the site, always remember the "do Not over design" this rule. At the same time, always consider the brand and the main users. In color selection, you also need to put the main users first. If you understand all of the user's situation, you can make the design fully meet their requirements.

In order to make the public more clear, the small part of this example. For example, if you are selling sporting goods and equipment for adult males, you should not choose light colors such as pink, yellow, and blue, as they are more suitable for the Baby products Web site. You should use color selection and other design elements to let users know that you know them and that your company exists for them. View the site from their perspective. If this is the first time you have come to this site, what colors do you want to see? What color do you think of when you imagine their situation and the environment in which they are using your product or service?

One way to help you when choosing a Web site color is to revisit your favorite site's color scheme (also known as technology selection). Do you see a color matching scheme that attracts you and fits your brand and target market? Another effective approach is to look at the color schemes of your 5 biggest competitors, because some of them may have the same target audience as you, so you should see how they can please these people.

Most Web sites use only 2-4 theme colors, and these colors are all over the site. Choose colors from the same color palette, which is a good mix of colors. This is not to say that you use a single color scheme that is different in shades of the same color, unless you want to use such a single colour scheme and it works for your site and users. You can also use a contrasting color in a color scheme, but make sure that the colors are integrated and don't have too many colors.

If the site has too many colors or colors too bright, or color uncoordinated, it is easy to make people feel eye fatigue, but also will cause users disgust. You don't want the color scheme to be a headache or a turnoff for customers. Not only do you want to harmonize all colors, but you also align them with the content, branding, and target market on your site. Choose colors based on the site's primary goals (attracting and pleasing users), while also considering what kind of emotional response the website design will cause. For example, you may use warm tones to express a calm, a bright color to express an excitement, a noble color to express a reputation. When choosing a color scheme for a Web site, it is an effective practice to extract colors from the use environment of a product or service. For example, if you run a hotel in a scenic area that offers accommodation and breakfast, you can use the most prominent color on the site. For Maui Beach Hotels, the colours may be coral, yellow and bright blue.

You can choose a color scheme for your Web site in a variety of ways. Of course, personal preference for color will certainly affect your choice. There's nothing wrong with that, but don't let your preference for these colours control your common sense and business acumen. Choose the color you like, but make sure your color scheme fits the top user, brand and good design basics, and that the most basic element of these elements is simplicity.

All in all, if you have enough knowledge about color and are interested in it, you can spend more time researching different websites and colors and reading relevant analysis articles so that the more knowledge you have, the more advantages you have.

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