Website experience is directly linked to website profitability

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of China's internet industry, the website has become an important window for more and more enterprises to build brand and promote marketing. However, how to accurately grasp the needs of users, and thus the formation of the user's continued stickiness and loyalty has become a lot of websites are eager to solve the problem. According to the latest survey data from the 2009 Oracle Applications Association, 57% of users completely abandon the entire transaction process while experiencing poor performance, while 26% of users go to the competitor's website.

Meanwhile, according to Microsoft's Bing report, every 1 seconds of the site's delay will lead to a 4.3% per user revenue drop, and as a well-known foreign e-commerce Web site price comparison network, its performance from 7 seconds to 4 seconds, can increase its own 7-12% revenue and reduce the hardware cost of 50%.

If a Web site has poor client performance, even a series of strong reactions to netizens: 75% of the disgruntled people will no longer visit the site, 28% of users will have a negative impact on the site, or even 27% of people will be this unpleasant experience to tell people around, so the brand will cause immeasurable damage. And from the survey data, the dissatisfaction of the site, 61% of the user experience caused by poor, which Web site access speed is not ideal and error information is the most important reason.

However, due to the lack of reliable and accurate network monitoring system, it is difficult for the website to obtain accurate feedback on its quality of service, and therefore can not grasp the key of decision in the competition. Not only that, with the advent of new technologies and trends such as Web2.0, network video, 3G and so on, the user's attention, participation and the interactivity of the website become more and more important. It is becoming an important strategy for many enterprise websites to accurately evaluate the profitability of the application relationship and improve the user's application experience and access quality.

It is gratifying that the company's Internet strategic decision-making to provide accurate information support for Third-party service providers as the trend, for more and more enterprises to create their own competitiveness of the site to find a direction. The establishment of the earliest time, is also the largest independent third party Internet performance monitoring service provider-Keynote Network Networkbench CEO Chen Qilin in an interview, said, "The user experience will be directly related to the brand value of the site, and the site's marketing and user loyalty, Word-of-mouth, Trust degree, purchase intention, conversion rate and so on have far-reaching influence. Because of this, we hope to create a sound Internet performance monitoring and optimization platform to provide first-class monitoring, consulting, standard services, so as to ensure the best performance of the customer's Internet business, to help them fully assess their own and competitors performance, rapid positioning failures and congestion, Improve the quality of the website user experience to reduce costs to form long-term competitiveness. It is worth mentioning that our services have covered the portal, bank websites, financial information, government media, CDN service providers, E-commerce, network video, friends, online games and many other fields. At the same time, Phoenix CTO Wu Huapeng also said that Phoenix nearly two years of PV significantly improved, it is through the keynote network to provide long-term objective criteria to evaluate the business CDN and IDC service quality, so that Phoenix can be their own business, application and service quality of multi-angle, multidimensional Analysis, Quickly locate problems and evaluate performance to make clear decisions.

Industry insiders believe that, like the keynote network, such as Third-party Internet performance monitoring service providers are the industry to explore the promotion of user experience Innovation representative. From the promotion of user experience, will make some of the problems that have plagued the internet and e-commerce industry to solve the problem, user experience in the increasingly fierce differentiation in the competition reflected in the role will be more significant.

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