Website keyword determination should serve the network marketing

Absrtact: Comparatively speaking, the weight of a website is always limited in a certain period, and the weight of the website is a relative concept, and the rank of the keyword is not equal. But no doubt, keyword ranking is the need to have the right to weight, but also to consume the site right

Comparatively speaking, the weight of a website is limited in a certain period of time, and the weight of the website is a relative concept, and the specific keyword rank is not equal. But no doubt, keyword ranking is the need to weight the site, but also to consume the weight of the site, this is like link exchange, the number of links will affect the weight of the site's average output value. For a website, its weight is particularly precious, which requires us to determine the site keyword when cautious. Accurate selection of appropriate, consistent with the site theme and business needs of key words, will be good steel in the blade, so that the weight of the site to better conversion rankings, traffic, sales, will be a strong promotion of network marketing effect.

Rank and equal to flow

Any graduation from a sales site is not really a meaningful ranking. This author has been plunged into such a subjective thinking misunderstanding, arduous struggle will be "high-quality website construction" This keyword optimization to search engine top three, but unfortunately no one to retrieve. Every more than 10 days a traffic, such a site keyword is ranked in front of the promotion, what is the significance of it? More importantly, each of the key words in each ranking, are required to support the weight of the corresponding site. Although this can be complacent, narcissistic, but at the expense of the weight of the site, the loss of the candle.

Website traffic often reflects the extent to which a keyword is concerned by the user, in fact, it is easy to determine which words are more popular. At the bottom of the site to install a flow statistics program can be achieved. Of course, this will take a long time to synthesize the data and analyze it. For example, through the flow analysis of the author found that "Shanghai Web site Construction" is far greater than the "Shanghai Web site Production", then we determine the key words, it can be targeted. In addition to the flow analysis system, we can also refer to carry out the same business other peer site, is how to determine the key words. In fact, through the comprehensive comparison of peer sites to determine the key words, more than simply rely on the flow analysis to determine more accurate.

Second, the flow is not equal to sales

There is traffic there must be sales? Certainly not, because traffic only reflects a certain keyword is concerned about the extent, but this does not mean that users really have consumer demand. For example, before and after the birth of iphone, the founder of Steve died, think how many sites in the first time forward this article. Those who reach the site by seconds, so get too much traffic, but what is the effect of these traffic? Except in the instant to the Web server brought great pressure, and not too much positive significance. Because of the short flow promotion, can not affect the weight of the site, and will not produce any marketing results.

Some sites waste weight, set a lot of keywords, but also have a lot of keywords ranked very forward, and also obtained a great deal of traffic, but unfortunately this and sales do not have any relationship. And the reason for the death of Steve Jobs, which requires us to choose the key words, we must be cautious. Be sure to remember that the pure flow of no meaning, only the traffic and sales are bound, will play a role in network marketing. For example, "Shanghai to do the site" and "How to do the site" two keywords flow, but search "Shanghai to do the site" More is really to do the site's potential customers, and search "How to do the site", may be learning to create a Web page novice. Obviously, the traffic that comes with a keyword in the back will not help sales.

Third, the sales volume is not equal to the quality

The same flow of sales, the marketing effect may not only be the same, this factor many companies do not take into account. We are in other words very easy to understand, is the same one click on the same consultation, the amount of each of the individual amounts are different. Determine the quality of sales not only the business staff communication factors, but also the reason for the key words identified. We still use the author familiar website construction Industry example, through the "high-end website construction", "brand website construction" such as the keyword click in the customer, may be very care about quality, but not too much value price, through the "Small and medium-sized website construction" and "template site construction" and other similar keywords click in Customers, may be particularly concerned about the price, but ignore the quality of demand.

Sales are not equal to quality in all walks of life in the network marketing are reflected, we have to determine the site keyword must be subdivided user groups. It can also be seen that the choice of site keywords is not a simple matter, involving a lot of details of network marketing. Shanghai Network Company Pilotage Technology (http://www.joyweb.net.cn) that, regardless of what kind of keyword to choose, there are always several common principles: first, keyword determination must be consistent with the site theme, and let the rankings successfully converted to traffic; Keyword determination must also be consistent with the user orientation, so that traffic successfully converted to quality sales; Third, is also the most important point, is the definition of keywords is not ideal, of course, but should be more from the user point of view, after all, users like all possible.