Website production: Let the customer find the content link that they want with the eye

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We are in the design of the site, has been emphasizing the customer experience, no matter what kind of site is the same truth. In the customer experience, it is a very important part to let users find links to what they want with their eyes. To do this can be said to be more difficult than simple technology. Because the technology is relatively we just list the functional requirements, and then to achieve it, but the user's psychological activities, we need to summarize and try to figure it out.

Be aware of the problems that are encountered during a customer visit

We are in the design of each page, to fully carry out the research or from the customer's point of view to the repeated summary, the customer in the visit this page, will encounter those problems? For example, when browsing a product page, they may be interested in the product, and then they will have those psychological activities? or want to learn more about the texture of the product, then the origin, they may also care about whether the raw materials are environmentally friendly, we are not in the appropriate place, to add a raw material introduction? or they want to know the price of this product, we should probably do a price analysis of the page, or the user has not registered, In the interest of their own products, want to register immediately to become a member, then, our product page is not immediately to guide the user to register the link, and not to open another page to find the customer can register the link? Then the customer may look for payment, not satisfied with the return, or want to immediately find customer service for consultation, Consult something that is not on the web. And so on, all of the customer's psychological activities, we are in the design of the page, should be fully considered, and it is necessary to list a table or diagram, on the page planning layout.

How to get users to quickly find links to what they want to know

First of all, we should follow some user's browsing habits, operating habits. For example, some customers want to find the site managers contact, or customer representatives contact, take their contact. They are accustomed to find contact with us, or customer service such wording, some customers want to register as a member, they are accustomed to the top of the navigation bar near the page to find, because many of the registered members of the site like to put here, the user is accustomed to go there to find.

And then to follow the user's gaze and thinking of the changes or logical relationship of the progression to the link settings. We can refer to the practice of Taobao, for example, some users select a product, the next action will be: 1, payment----back, do not want to buy, refund, 2 shipments, customers regret, ask can return refunds-3, received goods, not satisfied, return refund, 4, orders down, Suddenly want to see if you have chosen the wrong goods, and so on, these are the user's behavior thinking may encounter problems. We are in these places to decorate the relevant operation links, according to the user's logical thinking settings, user-friendly operation.

Many times, we often need to do some brainstorming, let team members come together to summarize all the possible actions of the user, then draw all the possible logical diagrams, and set up the links that users want in the right place, so that the user can see it without needing to look around. Especially for the shopping site, customers hesitate and more stay, it is more than the possibility of the loss of orders.

To get users to find what they need through a link

I have this experience, into a company's website, really interested in the company's products, want to know about the company's products. Just want to find out how their business contacts. Results find "Contact us" this link, go in, only e-mail,, online message, as well as a QQ customer service, QQ customer service to send information for half a day there is no information to reply. God, I want to call you right now or get some explanation from the customer service. In this way, I can only suspect to leave. Our site links, to achieve the role of links, empty links and links to those donkey head to the mouth of the horse, only the user formed a bad impression.

These are the individual in doing website construction when some experience, hope for everyone useful.

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