Website ranking analysis of data analysis

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Website data analysis is through observation, investigation, experiment, measurement and other results, through the data display line to the site in all aspects of the situation reflected, so that seoer better understand the operation of the site, easy to adjust the site optimization strategy. Based on the basis of the SEO site data analysis, including: The site included, published outside the chain of information, site rankings, web site traffic analysis and so on several aspects. Here is an introduction to this point:

Website ranking analysis of data analysis

Of course, the site rankings to a certain extent reflected in the site positioning or mining keyword rankings, the site rankings of the quantitative indicators is the number of keywords ranking, high and low, conversion efficiency.

Quantitative indicators:

1. Keywords ranking high and low

High ranking keywords can enhance the site's weight and flow, to a certain extent, the flow of keywords brought about by its competitiveness, ranking level, the ideal state: the site in a competitive keyword to achieve an objective ranking. Of course, small and medium sites because of the nature of the industry, the size of the company can only choose a limited, a certain degree of competition (reasonable more applicable) keyword to optimize, such as: Large SEO site (here is not specifically proposed), select "Seo, seo optimization" and other relatively high competitiveness of words,

Small and medium-sized sites instead will choose "# #SEO # #" and other long tail keywords, market segments can bring traffic.

2. Number of keyword rankings

Small web site because of structural restrictions (no two domain name, etc.), can only optimize the limited column keywords, so in the target number of keywords will appear "strong heart and lack of strength." The quantity is embodied in: can optimize the word, participate in the word of rank, bring the word of flow.

Site size, industry restrictions seoer can optimize the word, simply said: Portal Type site Seoer relative is no "target", as long as the keyword has ranked (theoretically), the opposite of the specific industry sites, the typical enterprise station can only back and forth of those words "play", visible some nature of the site seoer happiness.

Long tail keywords generally have a small degree of competition, easy to participate in the ranking of the specific, by the webmaster's favorite, when often can actually bring the flow is not much, heavy add up, so back to the front of the "can optimize the word", so a certain degree of site industry Nature (positioning) to limit the

3. Conversion of key words

The analysis of the previous two is rooted in the promotion of the actual site traffic problems, but also seoer the most fundamental purpose: to bring traffic to the site or even actual transaction value or value. Here we have some basic concepts:

(1) Basic rules of keyword transformation

According to the relevance principle: the brand word conversion rate > Product word > Industry Word, Brand words have the characteristics of uniqueness, target and so on, directly search the brand Word users are want to visit the target site and brand Word is a very high competitive advantage (so the general requirement is that the brand words in the first place), the characteristics of the industry is the flow of large , the competition is big, the actual ability brings the flow to see the website content, the rank situation and so on, in quantity request > rank.

(2) page relevance and guidance

The old song is "content is emperor, outside chain is king", the Emperor's request content value and the correlation degree, these are also the basic seoer accomplishment, the keyword layout question is manifests in the correlation, the guidance is is in the website inside the chain system to work hard, an excellent inner chain system not only closes the search engine spider crawl, leaves the user experience search.

Initial share here, and then will be based on their own experience to share with you, hope that a lot of exchanges, reflecting the characteristics of the SEO industry.

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