Website revision weight does not lose the successful experience to share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the Mushroom street, beautiful said this kind of high-quality shopping guide platform appears, many Taobao guest stationmaster also gradually will this kind of new shopping guide to share the website template to introduce own website, the original website carries on the revision. The author is no exception, a moment ago just to the hand of a website for the revision, the current ranking is still normal, the weight is not lost. Below to share with you the author of the revision before and after some of the preparatory work and revision matters.

Before and after the revision of the comparison:

Pre-revision layout:

Before the website revision, is a very common information shopping guide station. Main home, products, information three columns. The information is the focus of the site, the entire site is basically information-oriented. And in order to improve the conversion rate, the product recommendation of the home page is directly linked to the Merchant Product list on the page, the real inside page only information this piece. The resulting deal is also basically a one-off business, and there are no repeat customers. This is the reason why I want to make a revision to the website. Mushroom Street This kind of high-quality shopping guide to share the site out, the author firmly on the site for a large scope of the idea of the revision, so as to improve the user stickiness, to achieve user accumulation, and then the site has a benign development.

Post-revision layout:

New layout, the author is prepared to share the main products, information supplemented. The whole site is focused on product sharing. Therefore, the Product column added to the various categories of products. In addition, also listed a number of quality shops for good store recommendations. Overall layout down, the overall content of the site full, reasonable layout, user stickiness Enhanced, increase the number of heads.

From the above we can see that the content of the site is basically consistent, but in the original based on the addition of a number of columns of the classification. But the layout of the page and typesetting has a new change, such a new revision, improper operation, it is easy to lead to the original site is lost, ranking decline. There is even a risk of being k. To this end, the author has done the following work:

1, the site title, keyword, description unchanged, remain the same.

Because the site layout has been a new revision, if the title of the site to change the description, may lead to the site by K as a new site to treat, so the author of the site title, keyword reservations. This is also a signal to search engines, the content and theme of the site has not changed.

2, the original product, information content retention, page links and the original link to maintain consistent.

As the original site information, product pages have been included. If the original product and Information link is discarded after the revision, the original included link will be gradually lost, resulting in the loss of the original weight. Therefore, the author here on the original products and information has been retained, and keep the link and the original link consistent. Here to illustrate that, as the original site and the new version of the site data can not be directly imported, the original information data are all again manually a piece of the release, and is one by one corresponding. In this way, the revised information link is still the same as the original link. will not cause any impact.

3. Pre-test, correct and on-line.

If the original web site deleted directly to the line, and online revision, will lead to Baidu Spider included when some of the page failure, give spiders a bad impression. Therefore, the author deliberately use other servers for on-line testing. Ensure that the revised products and information are consistent with the original. To ensure that no dead chain, to ensure that each column can be normal access and content enrichment. Make sure that the original website and server are deleted and uploaded again.

4, the new column content to fill the appropriate number, not much but less.

Because of the expansion of the column, a lot of pages will be added. Before the revision of the page a few updates every day, after the revision if suddenly add hundreds of thousands of pages, the spider a bit too much stimulation. Here, the author on only each product category column list more than 10 products. One is to ensure the content of the full but not large, the second is to avoid products too little, user experience reduced.

5, the choice of on-line time point

Because the original site every day visitors to enter, in the daytime revision, it will give users a bad impression. And it's even worse if you visit spiders. Therefore, the author in the evening after 12 o'clock to carry out the online test site. This time, fewer visitors and spiders do not often come. Finally completed the entire website on-line.

6, outside the chain release and normal update

After the website is officially on-line, the author will update the appropriate content according to the normal update progress. At the same time, also appropriate to increase the site outside the chain, further consolidate the weight of the site.

After the site is updated again, the site rankings and weights are still the same, the site revised successfully.

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