Website Soul You can't ignore the user experience

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Do the website, whether novice or experienced master, need to understand that Baidu more and more attention to user experience this, this trend is inevitable, the Internet is for people to serve, May 4, Baidu's big update more embodies the importance of user experience, Baidu search engine algorithm has undergone several generations of upgrades and updates, From the initial relevance and keyword density, just stand up and let the keyword density rankings will be good, later, the hyperlink analysis algorithm is outside the chain, and then the number of external chain and anchor text analysis, the relevant content of the connection to join the weight of the matching, this time a large number of outside the chain of large companies made a big fortune, the chain of mass outside into the ranking of the main, After this search algorithm let the whole chain of all death, click Principle and the corresponding user experience came to our sight.

Starting from May 2012, search engine more emphasis on user needs and user interaction to share, if our site content is not based on user needs, but purely for search engines, then our ranking is a matter of sooner or later, consider the needs of users and constantly meet is what we should do at this stage, from this, The author takes Shaoshan tourist network as an example, discussion and examples of how to enhance the user experience, is my personal groping or summed up some experience, can not say that the analysis of all reasonable, but if you can give the vast number of hard work in the first-line webmaster a little revelation, I think is the biggest success, said the bad, please a lot of guidance.

First: Continuously meet and tap the needs of users

Now more and more websites, the information of the site is also more and more large, then in doing the station, if not understand the needs of users, do not know their own site is to serve those people, then the site will die no doubt.

The most important thing to do is to remember your users, and constantly meet them, constantly digging valuable things to your users. Therefore, from the outset must locate the website service function, the service project, then greatly limits to serve own target audience, solves their problem. This can be in countless sites stand out, by the vast number of users like.

Shaoshan Tourism Network For example, the establishment of the site is to provide users with the geography of Shaoshan, humanities, attractions, customs, transportation, accommodation and other effective information, at the same time, provides a large amount of Shaoshan travel raiders, travels to the user. With this information, users can obtain valid information at the first time. For the trip to Shaoshan provides a great convenience, thereby enhancing the value of the site.

For the products provided by the site, Shaoshan Tourism Network is also constantly digging user needs, and constantly develop suitable for the vast number of tourists products, such as: Shaoshan Day tours, Shaoshan 2nd tour, Shaoshan free line, Shaoshan VIP group and so on. Covers all the routes to Shaoshan tourism and product mix, which is also the depth of the excavation of user needs, improve the user experience.

Second: Good interface settings and aesthetic visual experience

The website's successful interface design can let the user see "the most important" at one glance, a good interface user interface setting is to organize the user most commonly used behavior, at the same time let these interface elements in the easiest way to obtain and use.

For example, the user most commonly used button, set to the largest one, in the interface for the first time presented to the user, carefully consider each default value, the credibility of the network effectively promoted, and presented to the user and so on.

If possible, as little as possible with plug-ins, advertising floating window, so related to the function of too much, but will make users disgusted.

The site's picture choice as far as possible beautiful generous, do not obscure, need to select carefully select, this may need the professional production personnel, but, will bring the user a good sensory experience.

Third: Web site application settings and interactivity

All the site application settings should be practical around the needs of users and provide users with convenience, feedback the user's views and real ideas, so that users feel simple and practical. At the same time, increase user interaction.

Need to consider the question: the user into the site of sight first fell to where, his first feeling is what, this for them is the most important thing? What can he do with this and how many steps will it take? What do users notice at the first time in line with your goal level?

Do users have a place to solve when they have questions? Are there any cases that have solved similar problems? If the user needs our product, which way can we complete the transaction, which is the simplest way? Who does this approach fit, and how many steps are needed to complete it? and so on.

To Shaoshan tourism network as an example: the theme of the Web site is divided into two, the first is the presentation of effective information, the second is the product line booking. When the user reads the information, supports the information the comment, the reservation line time, has the past customer's comments. Reservation products are diverse, and support online submission, convenience, and so on, all of which are in the user experience point of view to do the planning.

Four: The user's point of view to optimize the site

Optimize the site, must stand in the user's perspective to think, this can reduce a lot of cheating phenomenon, will not appear deliberately in the article in the chain of keywords, brush Baidu related search, the bottom plus a lot of back chain and so on, these are the search engine put to the first place behavior, In our optimization path must put the user's needs in the first consideration of the position, whether the content, the chain, layout and so on, but to put the search engine into the second consideration, if our site does not meet the needs of users, then we can only struggle with the outside chain to maintain our rankings, not only unstable and will not last forever.

Site content is soul, a lot of webmaster are very tangled site content is original good, or false original? In fact, do not dare to be original or false original as long as the user can bring value, is good content, in doing the content of the time we do not want to add to do, not to the gorgeous data, please remember to find the demand before doing content To find the immediate needs of the user, the content you make will be on the nail, to take an example to Shaoshan tourism, the most concerned about the traffic or accommodation, want to retain users must be a nail on the head to know what users want, webmaster to stand in the patient's point of view to think about the problem, if you are going to Shaoshan will pay more attention to what problems? is not to Shaoshan travel how much money? to Shaoshan to see what things? to Shaoshan time and so on, this is the user concerned, the site content update must be user attention, as long as users are concerned about the value of the user is a good article.

Well, finally finished, I hope for you to fight in the first-line webmaster a little inspiration, at the same time, also want to reprint when remember to bring the source or address, thank you!

Source: Shaoshan Tourism Network www.517shaoshan.com Reproduced please indicate the source!