Website structure Optimization--seo must know

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Website structure Optimization--seo must know

A good site structure, will give SEO less work, and can achieve better results, then how to calculate a good site structure it.

First to say a small story, I undertook a lot of websites, which have a station only to do a month or two, keyword rankings are on the first page of the search engine, and stable for a year or so, the other stations do a special effort and some do optimization do not do a year ideal. , summed up, good site structure can save a lot of time optimization, the effect is also ideal.

The structure of Web site is divided into physical structure and logical structure, and logical structure is also called link structure.

The physical structure of a Web site is determined by the location of the site's files and folders. The physical structure of the site is set up at the beginning of the construction station.

So the flat structure is good, or the tree structure is good, for small business station several or dozens of pages of the station, or to take a flat structure is better also conducive to site optimization, but now the site has started to do news, huge content, such a station or to use a tree-shaped structure to build the site.

How to optimize the physical structure of the website

1, the Site Directory optimization: The Site Directory level not more than three levels are good for search engines.

2, Site URL optimization: The site URL does not contain Chinese and in addition to the = Special symbol, the shorter the URL the better, URL standard processing (301 redirect technology implementation), static URL is better than dynamic url,url with full spell or English best, also convenient memory.

3, navigation Optimization: Navigation Division for the main navigation, navigation, breadcrumbs, especially to note that the navigation do not use pictures, FLASH,JS implementation, because the picture, Flash,js search engine unfriendly, if not with pictures, Flash,js several technologies to achieve, it is necessary to do all the road to Rome, In the site to have other text link entrance can be directly to the navigation column of each page, convenient search engine spiders on each page crawl. The role of navigation is the right to gather weights and transfer weight, to know the site's top weight of the homepage, Column page weight second, article page weight is the lowest.

4, the site put on the site map, so as not to grab the page, the map is conducive to spiders crawl to each page. Google likes the XML map, Baidu likes the HTML map.

5, 404 page of the production, said before, here no longer detailed.

6, the use of robots.txt and nofollow, not in detail here.

7, do not copy other people's website, mirror site to search engine unfriendly

Site link structure optimization is also the most important, this involves the link between page and page, the more the page links the better, so many people in order to increase the links in the site of each page added a list of articles, this is very friendly to search engines, in the increased links to colleagues to pay attention to the relationship between the structure of the site, a huge site, Home can have various columns of information, column 1 under the section and column 2 between the best not to do cross links, because they do not belong to the same category, when the search engine spiders in your site every page out, can crawl to different pages. Link article recommend the best to do similar related articles recommended, which is also a friendly search engine.

Website structure optimization, sounds simple, do it very difficult, through the detailed above, I hope we can better use to work, as long as the above mentioned, I believe you have a good site structure.