What are the core factors that cause the site to fall right?

Absrtact: At present, it can be said that most of the site optimization is the core goal of the site is to optimize the keyword rankings, and ultimately achieve the conversion rate of the site. So many times we (especially the new webmaster friends) in the optimization of the site, inadvertently the operation on the guide

At present, it can be said that most of the site optimization is the core goal of the site is to optimize the keyword rankings, and ultimately achieve the conversion rate of the site. So many times we (especially the new webmaster friends) in the optimization of the site, inadvertently, the operation led to the site down the right, but they do not know how to reduce the power of the site to find and how to solve the problem of the site down the right, so that the site down the right of the core factors in the end? Next, share the following core factors:

First: The station's operation caused the website to drop the right reason

1 regularly to modify the title and description of the site, resulting in the site's right to drop even by K

There was a friend in a hurry to call me, said comfortable brother My site how to be k? All of the site included all No, keyword ranking also all fell to 100 after, I said don't worry, you first how to optimize the site's operation Way to say, the results finally know, he often go to modify the title and description of the site, I said why do you always change the title and description? He said that the first choice of the key words did a lot of time did not do up, so the key words are replaced, after a period of time to change these keyword rankings are still not done up, and see the competitor to choose the keyword ranking good, So the key words and replaced the competitor's keywords, the final result of the site was K dropped, in fact, these are many beginners easy to make mistakes, if you really want to adjust the title keyword, it can only be fine-tuned.

2 Site content page deliberately stacked a large number of keywords and a large number of anchor text, and point to the home page led to the right to drop

A lot of webmaster friends know that the site's pages are connected to each other not only to promote the collection of pages, also can give the page between each other to vote the weight of the transfer to enhance the page ranking keyword, so many webmaster friends in the update of the article will always be very deliberately appear site to get the ranking of keywords, And each occurrence of the keyword anchor text point to the home page, eventually led to the site down the right, to know that we update the article needs readability, for users our article is to have value, if we update the article is always interfering with the user's reading, always for ranking and do, Then believe that the search engine will not give our site too much value.

Second: The factors outside the station caused the site to reduce the right to be K

1 server instability causes the site to drop the right even by K

I believe we all know that if the site is often not open, then this will directly affect the user experience, and also search engine spiders rely on access to the server to crawl the content of the site, if the server has been not open so spider later will not crawl site information, that this site has no value, and eventually discarded this site, Therefore, our site's server must be stable, if the site optimization of the station is a good server does not work that is in vain!

2) in order to quickly improve the site's keyword ranking to mass outside the chain

Many people know that the chain can not only promote the site included also can improve the site's keyword rankings, so a lot of people for the rapid upgrading of the site rankings, the use of mass software every day a large number of hair outside the chain, the results were identified by Baidu to reduce the power of the site, so we send out the chain when the need for stability to increase the outside chain, And the most important thing is to pay attention to the quality of the chain.

About the impact of the site down the right to be k core factors and everyone to share here, hope to be able to give you some inspiration and reference, we as an excellent seoer we optimize the site not to rank, but should be standing in the user's perspective to operate, our site should be to provide users with valuable content, As long as the user needs to meet the belief that the search engine will give us a good site weight and ranking!