What are the main forms of common online advertising?

What is online advertising? Simply put, online advertising is advertising on the web.

The use of advertising banners, text links, multimedia methods in the Internet to publish or publish ads, through the network to the Internet users of a High-tech advertising mode of operation.
Compared with the traditional advertisement of the four major media (newspapers, magazines, TV, Radio) and the recently favored outdoor advertisement, the network advertisement has a unique advantage and is an important part of implementing the modern marketing media strategy. The Internet is a brand new advertising media, the fastest effect is very good, is the expansion of small and medium-sized enterprises to install a great way, for a wide range of companies to carry out international business.

At present, the market of Internet advertisement is increasing with astonishing speed, the utility of network advertisement plays more and more important. So that the advertising industry even think that the Internet will surpass the road signs and become the fifth largest media after the traditional four media (television, radio, newspapers, magazines). So many international advertising companies have set up a special "network Media Division" to open up a huge network of advertising market.

China's first commercial internet advertisement appeared in March 1997, and the website was chinabyte, an advertising expression of 468x60 pixel animated banner ads. Intel and IBM are the first advertisers in the country to advertise on the Internet. China's network advertising until the beginning of the 1999 only a slight scale. After years of development, the network advertising industry after several baptism has slowly towards maturity.

Now let's talk about the common forms of online advertising:

1, web advertising (including banner, Button, banner, Vertical edge, huge, etc.)
Web advertising is a gif, JPG, Flash and other formats set up image files, positioning in the Web page is mostly used to express advertising content, but also the use of Java and other languages to make it interactive, with plug-ins such as Shockwave to enhance expressiveness.

2. Text link advertisement
Text link advertising is a row of text as an advertisement, click to enter the corresponding advertising page. This is a kind of interference to the viewer is least, but more effective results of the network advertising forms. Sometimes the simplest form of advertising is best.

3. e-mail Advertisement
E-mail ads are targeted (unless you are indiscriminate), low-cost features, and advertising content is not restricted. In particular, it can be targeted at a specific person to send specific ads for other online advertising methods.

4. Sponsorship
Sponsorship ads are diverse, more than traditional online advertising to give advertisers more choice.

5, with the content of the combination of advertising
The combination of advertising and content can be said to be a kind of sponsorship ads, on the surface they look more like the content of the Web page rather than advertising. In traditional print media, such ads are clearly marked, pointing out that this is advertising, and there is usually no clear boundary on the Web page.

6, Spot-type ads (pop-up ads)
A visitor forcibly inserts an ad page or pop-up ad window when requesting a login page. They're kind of like TV commercials, all interrupted by regular shows, forced to watch. Spot advertising has a variety of sizes, there are full screen also has a small window, and the degree of interaction is also different from static to all dynamic have. Viewers can close the window without looking at the ADS (TV ads are not possible), but they appear without any sign, and will certainly be seen by the viewer.

7. Rich Media
Generally refers to the use of browser plug-ins or other scripting language, Java language, such as a complex visual effects and interactive functions of the network ads. The effectiveness of these effects depends on the server-side settings of the site, on the other hand, depending on whether the visitor's browser is viewable. Generally speaking, Richmedia can perform more and more wonderful advertising content.