What exactly is a copy? The secrets of senior copy

What exactly is a copy? Art is interlinked. The novel is a story, a world, conveying various kinds of information, is a kind of great thought, the drive of the spiritual force. What is the article, the article is a kind of thinking, is the inspiration of the Flash, is the message of information, but also the cohesion of thought. And so on, copy is what, copy is the same, whether or not, the center of the copywriting must be to be able to highlight the product attractiveness, characteristics, and ultimately for the purchase and consumption services, because the text for the highlight value has always been required across the copy itself, the pursuit of the value of the text. A good writer, a good copy, has the character of a thinker.

People buy magazines to read articles, but copywriting is a word that people don't want to review, and how you let him read is at the heart of what you need to think about.

Your copy is not an advertiser's announcement, a good copy is like a friend's letter, a word to have love, to have enthusiasm, this is the main point that people are willing to pay for your article, not the text itself.

Small head http://www.aliyun.com/zixun/aggregation/39520.html "> Baidu 360 Sogou bidding software small series think copywriting writing, like music, patency is very important, its framework process to conform to people's thinking logic, This is the minimum, and you have to put your stack of arguments in order to make it stronger.

The place of advertising itself contains the characteristics of the lie, you have to grasp between the lie and the real choice, which side of the head is not good.

In the process of writing, please use your imagination, and your readers will listen to you and not challenge the reader's patience.

High-end copy of the text is to be streamlined to a word can not be deleted, ordinary copy is basic and concise.

Copy the message faster than the audio and video slow, you have to play the power of words, do the audio and video can not. General verbs can better convey a picture because the reader's imagination, which you have not mentioned, is automatically populated.

The imaginative experience of verbs is often a complete process, is a picture from beginning to end, the adjective is a fixed picture, so use the verb more, let the picture of the text move up!

The difference between the text and the audio and video you have to seize, so can and audio and video flooding today let the text ads foothold. You know, the text can convey the meaning of more direct and thorough, the text built out of the picture and artistic conception, you have to play out this point.

The more information the title conveys, the better, the novelty and the attraction. The first sentence of the article is also very important, you can consider the title, the second sentence is still very important, these two sentences to deliberate, high-end copy for the first two sentences to spend a few hours of time is very normal.

Good copywriting is best able to match the picture and typesetting, the length of mastery, so that the article layout looks simple and beautiful.

Write a copy of the speed to be as fast as possible, the purpose or for the words of the language of the meaning of the training. A thing, you can try to express it from 100 dots, to describe it, to express what you want to express in a short time, and to write things in a highly stressful and calm state that is unique.

Write, you don't love it too much.

You love writing, so every write a work, like your own children love, you love it too, so see its shortcomings.

Do not love it too much to make it more perfect, many things will become simple, because too much love, our judgments appear deformed.

Copywriting can give a higher level of thought to the realm of advertising, you can try to load a deeper thinking, so that your copy is worth remembering or even aftertaste.

Small head Baidu 360 Sogou bidding software Small series think writing copy imagination is important, to a certain level is not in writing, but in writing a thought a kind of inspiration flash! Catch it, think of ways to become words!

The preliminary marketing idea needs to know, the consumer's psychology needs to study more, does the copywriter must have the market consciousness, this is the first, also is the basic sex.

Copy to contact the forefront of the time to maintain the advance and high degree of thinking, need to pay attention to current events, current affairs and news and the Development of things

Recommended reading books: Social Psychology, consumer psychology, marketing

Copy will fall into a pattern, we want to break the pattern, you can write car ads like a bank, it stands out.

Your copy should be added to your own unique flavor.

Use words to be fresh

Writing ideas recommended:

Writing a copy can first write the outline, with plain to write what you want to write, the entire text has the outline form, began to hit the text, the main text is fine dozen, streamlined up, keep streamlining until no longer compressed, and then replace the commonly used text, so that reading reflects a certain freshness, at least in the text has a sense of freshness, The simplification and beautification of the general text will take at least two hours.

Copy like martial arts, the initial need we have so much to do, and so your realm is high, you can move in the invisible, no recruit wins have strokes, can be completely irregular and set foot in the peak.

The last is to read more, copy need to understand a lot of knowledge, continuous expansion of thinking, the head of the goods more, write more material, suggest to read cars, banks and other related high-end products copy, learning, adhere to a year or two you will have harvest.

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Copy and writing is the same, but the difference is marketing, fiction writers or writing enthusiasts, do copy of the transformation process quickly, this is easy to be someone with professional knowledge, you should pay special attention to.

Advertising said that through the perceptual, rational and other methods to achieve the purpose of marketing, establish a corporate image is also the copy must be taken care of place. In the copywriting writing, the literature accomplishment and the writing technique use, the psychology application all is in order to better manipulate the audience the latent consciousness, the desire, directly or indirectly lets the audience produce the memory, consumes.

Ad copy writers can pass stories, poetry, prose, argumentative essays, news body, etc. to carry out the advertising appeal, the appeal to the front, the side can achieve the effect, the main side to soft, mainly soft, the surface appears to be the product information is a supporting role in the article, actually did the clue center, but does not cause disgust and attention, But also in the subconscious moved to the audience.

Do copy journalism learning is necessary, the news is also commonly used to kill strokes, psychology is sure to do a copy of the required course, you have to do copy, do not save money in the book, you must buy a "advertising psychology."

Now the copy of more categories, billboards copy, TV copy, broadcast copy, network copy, newspaper copy, magazine copy, small to small shop electronic screen copy, copy of various types of writing, mainly according to the Hearts and needs of the audience as the focus point.

I compare the two books of the college writing course and the ad copy, the discovery writing course and the copy writing instruction is same, in the article structure, the title creation, the article end, the rhetoric method, the writing technique aspect introduction All is same, but the writing idea, the advertisement copy mainly takes the audience psychology, the logical order, the deduction order, the induction order mainly, This is directly related to marketing.

Advertising copy commonly used in the article genre is the explanatory text, the thesis, the writing technique is to ask questions, analysis problems, solve the problem of the three-paragraph based on the changes, usually in the writing of comments and explanatory text is used in combination.

The writing of journalism is in the mainstream of inverted pyramid, at least you should explain who, what, where, and what impact.

Novice common mistakes: Do not use long sentences, do not say nonsense! Consider the reader's IQ, not underestimate the reader's IQ. In theory, don't brag about your company, say how your company is all over the country, and in fact, say how much more trustworthy your company is in an area.

Mention, I currently buy the book has, ' creative guidance ', ' advertising ', ' advertising psychology ', ' journalism ', ' ad copy writing ', ' University writing course ', these books also have spent 300 yuan, after you have learned these books, the salary rises 1000 above should the wood cow question, I found the money motive power than I in school's curiosity to be more powerful.

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For copywriting, grammar, rhetorical methods, writing skills, text, articles, are basic skills, I simply add the grammar.

How to judge a grammatical error, what the grammar is. So。 "You Come", "go without playing cards", this one is the subject-predicate phrase, one is the phrase.

"You come!" "It's a sentence," he said. "Also become a sentence, sentence is to express a complete meaning."

Sentences can be divided into three major sections, subject-predicate sentences, non-subject-predicate sentences, i.e., no main sentences, complex sentences, and special sentence.

To judge whether the grammar is correct or not, we should clarify the grammatical part of speech first, then use abbreviated method and analogy method to check the grammar correctly.

The method is very simple, analyze the main sentence, and then according to the phrase and part of speech to judge the grammar.

The grammar requirement specification is because the copywriting has to be published nationwide and the organization direction of the language must be unified.

The adverbial, the complement <>, the attributive () is the subject.

The part of speech that may be forgotten is an adverb, a preposition. Adverbs are used to define verbs, to indicate degrees, and prepositions to denote purpose, direction.

Adverb adjectives are usually used as adverbials, prepositions are usually the Peugeot of complement, general adjectives can also be adverbial, prepositions Add names can also be used as adverbial because the speech has changed.

For rhetorical methods, it is easy to forget the "layer pass", move on, connected. These three rhetoric methods can greatly improve the aesthetic sense of language and artistic conception.

(This article by the small head Baidu 360 Sogou bidding software trial Station provides: www.xiaonaodai.com reprint please keep)