What is the effect of regular and custom data reporting?

What is the effect of regular and custom data reporting? Small head promotion Assistant to explain to you in detail today. Baidu backstage usually provides 2 kinds of reports, namely the regular data report and the custom data report, these two kinds of reports can help the advertisement master and subordinate each different angle to evaluate the effect. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;   In the regular data report provided by Baidu backstage, we look through the account Promotion Plan, Promotion Unit and key words within several levels of the statistical report, and then can be statistical indicators of the data, including the following: consumption: Usually refers to the scope of the specified consumption of total clicks;   Clicks: The number of clicks refers to the total number of clicks in the specified range, that is, the user's promotion results and Internet users ' total visits to the website; average click Price: Average click price means that every time the average user clicks the price, he equals the consumption divided by the amount of clicks; The amount of display that is usually obtained within a specified range, that is to say, the user's promotion results total coverage of the number of netizens; click-through rate: clicks are equal to the amount of hits divided by the amount of display, the general clicks can reflect the popularity of the results of the users, a higher rate of clicks represents a relatively high degree of attention of netizens, It represents a low degree of concern.   and the quality of the keywords by click-through impact; thousands of show consumption: Thousands of consumption is equal to consumption divided by the amount of display multiplied by 1000 times, that is to say that the results show 1000 times to pay the promotional costs.   It is also possible for a user to view the scope of a specified period of time, or to report on a statistical level, or to view a report of a range of statistics. In the development report that the Baidu backstage provides, the user besides account, promotion plan, promotion unit and the statistic report inside the key words, can also do the reference analysis by view the creative report, the search word report and the geographical report.