What is the importance of website title in website optimization

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The title of the website usually refers to the title of the homepage of a website, it is a comprehensive generalization of the function and content of a website, it is the textual expression of the theme of a website. In general, the title of the site is one of the most important part of a website, its importance not only in the ability to let people open the site at the first glance to understand what the site is doing, but also in the title for a site's weight and ranking has a very important relationship. We should not be free to the title of the site, but should be carefully considered, consider a number of factors to determine the title of the site. The following author focuses on the site title for our site optimization of the importance of the hope that this can arouse the webmaster people's attention to the title of the site.

The title of the website is the text that people can see at the first glance when they browse the website. In our website optimization, we must carefully develop the title of the site. For the general website, the title of the website is usually a summary of the function and content of a website (the author says here is general situation, for those who use the website to cheat, the title of the website may be inconsistent with the content of the website). For example, a Kunming to do website construction and website optimization site, we can use "Kunming website construction and excellent service provider in Kunming site optimization, Kunming Network company first brand" such title to the site's main functions and content summed up, not only specified the scope of business, that is, Kunming website construction and Kunming website optimization, Also indicated that the website construction and the website optimization is the main content which the website introduces, such title, when the user sees, understands the website Enterprise is does what business. Of course, the title of the site can only play the role of integration and guidance, the specific content and function of the implementation of the various web pages to do.

The title of the

Web site is also very important for website optimization, especially for small and medium sized websites. We in the site title must be as much as possible the main keywords, which for the promotion of the site's keyword rankings and the weight of the promotion, are very important. If the title of a Web site does not appear in the keyword, then the site in the keyword ranking is almost difficult to exceed the title of the site with keywords, at least in most cases, will not be ranked very forward. We can search the search engine for "XX site construction" This keyword, ranked by the top of the title is the site of this keyword. The main reason is that the site title for the importance of the site, we can look at, in search of each result, are included in several aspects, namely, the site title, Web site description, Web address, snapshot date and so on several aspects. And the site title appears in a search results of the first line, it can be seen in the title of the site keyword for search results is how important. So, when we draw up the title of the website, we must include the keyword in the title text, and it is best to go out front. For example, we have drafted the title "XX website construction and XX site optimization field excellent service provider, XX Network company first brand", in this title there are three more popular keywords: xx website construction, xx website optimization, XX network company. Such a site title, for the promotion of the ranking of the site will be very useful for the promotion of the site's weight and traffic is also very good.

In addition, the site title for the importance of site optimization also reflected in the modification of the site title. If we modify the title of the previous site, then the keyword rankings of our site will be significantly reduced, or even the rankings are completely disappeared, the length of the impact of the ranking depends on the size of the site's inherent weight and site title changes, usually affected by a week to several months. What's more, the site may also be because of the title changes by the search engine down the right, if this happens, then to restore the weight of the site will take a long time. From modifying the title of the impact of the site, we can see that the title of the site to the importance of the site, if not too important, change can affect so much? The author analyzes the website title modification to the website influence mainly lies in: modified the website title, is equal to let the search engine re-examine the title meaning, and determine the relationship between the title and the content and functionality of the site, and then recalculate and assign weights to the site. We do the site, must not arbitrarily change the site title, to a hammer set down, if not very necessary, do not modify. If you want to modify, but also to the minor changes, each time only a few words, not the original title of the text completely replaced, this is the site construction of the taboo. The importance of the site title is also reflected in the site title must be related to the content and function of the site, to make its relevance as strong as possible. You cannot add some content that is not related to a site title on a Web page.

Above we analyzed the website title to the website optimization importance. As the backbone of the website optimization industry, we must follow the website construction and website optimization rules, can not arbitrarily, irresponsible to formulate and modify the title of the site, this is our successful construction of the site needs, but also our responsibility for the performance of customers.

This article from the Yunnan Surplus Information Engineering (http://www.ynynyn.com/), respect for the work of the author, please indicate the source in the reprint.