What is the top priority of a new venture: Customer experience or brand building

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Online start-ups face daunting challenges as they strive to move towards success, profitability and well-known companies. They must make strategic decisions about where to focus their attention. One popular strategy is to focus on brand building and fostering awareness, and the other is to focus on the customer experience. These two elements are certainly critical and must be incorporated into the company's overall strategy, so which one step forward?

Companies in the first camp believe that branding and understanding are the secrets of success for today's online businesses. Of course, the customer experience is important, but investors want to see the site's traffic and the possibility of profitability. Therefore, it is futile to provide a strong customer experience when no one has heard of this site. Once the brand has been set up, the realization of awareness, the flow of traffic generated, then the client side of the results produced. As long as the customer experience to meet the basic functional standards, its elaborate polishing can be postponed.

Other companies believe that focusing on the customer experience is the only profitable thing a business can do. Online companies that design the best customer experience will find that consumers may visit and become repeat customers. A positive customer experience leads customers to shop at e-commerce sites, visit content sites, and participate in community sites. Further, when the customer experience is particularly effective or desirable, the customer will pass it on to friends and family. Companies that do not focus on the customer experience (and instead choose to use expensive advertising to build brand awareness) will risk wasting their budget to push consumers to visit their sites at once. Ultimately, proponents of this view warn that failure to create an effective customer experience will not lead to repeat business----the company's most lucrative source of revenue.

Source: Guangxi Lao Wu SEO Training

Address: http://www.gxseo.org

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