What it means to improve the user experience in website construction

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With the constant increase in the number of search engines and user search for repetitive content (repeat search part of the keyword) frequency continues to increase, search engine operators to optimize product functionality to meet the needs of users of the initiative, in foreign Google launched search wiki to help users manage their search results, In order to reduce the time to find search results. I pull the net (www.55.la) recently launched the site search function, trying to reduce the amount of time users in the mass image search ...

Although many sites are not the same nature, but as long as the site to enhance the user experience awareness of the efforts from the user point of view, the corresponding introduction of the basic functions, in order to allow users to form a good subjective feeling.

First, about the user experience

User experience (username experience, UX or UE) is a purely subjective, psychological sensation built up in the process of using a product (service). Because it is purely subjective, there are certain uncertainties.

The user experience can be divided into positive user experiences and negative user experiences, and accordingly, they will produce different results:

Positive user experience: to improve the viscosity of the website, generate purchase intention, improve customer satisfaction, generate a good reputation, promote the brand reputation and improve the profit, and the promotion of brand reputation will correspondingly promote users to the station loyalty and trust.

Negative user experience: it is not conducive to improve the viscosity of the website, the desire to purchase, improve customer satisfaction, and generate a good reputation.

Ii. How to improve the user experience

In short, it is to make users feel that the site useful, easy to use, friendly, visual appeal, the formation of identity on the brand. Concrete to practical use, you can refer to the following points:

1, the construction of the website content.

Your site content is not good enough, enough to attract people, the original content is not much, whether to meet the needs of users and so on, are site construction must be considered. Users are concerned about the Zippo, and you repeatedly introduce the Zippo category, which is meaningless to users.

2. Is it convenient to visit?

Many corporate websites like to put on the home page of the exquisite flash, but found a long time but did not see the link in the pages where? Some even have to wait until a flash playback finished to enter the page to find products?

Perhaps you think the homepage is a flash very should, can show the company image, but have you considered other? and do not mention the impact of flash on search engines, the single discussion of those potential customers, they will be attracted by the company's flash? Waste of time in the appreciation of Flash on the customer is worthless! To them, find your website, the company's products are the most important, is the first they want to see.

3. Wording of the website

Mainly embodied in the wording of the use of the website, "Congratulations you to become a member of the XX Alliance" will certainly be more than "XX has approved you to join the XX alliance" effect is very good.

4, the layout of the website

The goal of visual design is actually to convey a message that makes a product attractive.

Let the user be visually attracted, fall in love with this product.

Vision is the ability to create a user's viscosity. This should pay attention to improve the overall beauty of the site: the pattern of reasonable, clear classification, text and image with appropriate, create a refreshing visual effect, which should pay attention to the top of the site navigation, the central classification framework, the bottom of the clear end of the layout collocation.

As long as the first four do well, it will promote the promotion of the brand. This time to do marketing, can get up the effect of half the effort, but if the first four foundation did not do a good job, promote more, users do not use well, he will go immediately, and will never come again. He also tells people that it's hard to use.

Third, what the user experience means

In principle, SEO is to bring users from the search engine, and the user experience is to leave the user.

Site only focus on SEO, the pursuit of keyword ranking, a search engine "meaning", and lost a good user experience, even if the site is no longer a high number of visits, like disposable items, we have come to the next time to kill no longer patronize, damage or the site's own interests. The website is to develop for a long time, is lets the person look, not lets the search engine look. Therefore, the main consideration of the site should be the site how to make SEO and user experience combined.

Website construction may wish to learn to think, from the user's point of view, think what they want, and do not impose their will on the user.

A good user experience is an effective way to improve the quality of the product and bring the customer's expectation.