Absrtact: People often ask, what kind of website can get the favor of search engine and how we do it. In fact, many of the reasons we all understand, but do not see that every aspect can be balanced, for a beginner, understand the following five points for their own
People often ask, what kind of website can get the favor of search engine and how we do it. In fact, many of the reasons we all understand, but do not see that every aspect can be taken into account, for a beginner, to understand the following five points for their career is very helpful, at least, it allows you to clarify on the search engine optimization ideas, less detours to the lily.
First, the reasonable website frame structure. Website design and layout should be reasonable, and with a good user experience as the highest law, the form of the site does not have to pursue flashy. Optimize the structure of the Web site needs to cause the attention of technical personnel, hierarchical, consistent with the user's use of habits, simple and clear, point to the entire Web site to form a logical network map. The specific performance is:
Homepage link to all Channels home page, home page generally not directly linked to the content page, unless it is a special page with very special features or Web sites, all channel home pages point to the other Channel home page, the channel home page is connected to the homepage of the website, the channel homepage is not connected to the content page of other channels; Everything is connected to its own top-level channel home page; content pages can be connected to other content pages on the same channel; content pages can point to other channel content pages with matching keywords;
In addition, the website design should have interactivity, the article page has the attention comment function; About the structure of this site, please carefully consider before the construction station, as far as possible not to be built by the search engine after the adjustment changes, the impact on the optimization is very large; and, Flash page Many website is not good to optimize, this need attention.
Second, accurate web site meta information, including title, keywords, website description. These can be described as optimization of the lever, the impact is very large, in the selection of site target keywords and web site description must be comprehensive, once determined not to casually change, unless necessary, change meta information will cause a search engine on the site's trust floating, thus affecting the weight and ranking.
Third, enrich the amount of fresh information. Here are two questions, one is the quantity of information, the other is the quality of information. The content of the website is enough, original degree is high, can be given a higher weight, after all, a content is poor no original website is nobody likes.
This requires editors to constantly collect new information for the site, and try to ensure the proportion of original. The length and content of the information is also very important, the general text at least 300 words, content without redundancy does not stack. At the end of the first paragraph, there are keywords, the title should also appear in the keyword, appropriate to do anchor text, please remember, anchor text to the station to optimize the help is very large, absolutely not to be underestimated.
Four, high-quality outside the chain. Outside the chain for the role of the site is known, the quality and quantity of the chain all affect the site's ranking and weight, can also reflect a site's maturity, so insist on increasing the chain, but also in the chain, more with the search engine related products, will be given more weight. However, the increase in the chain is also a degree, is a step-by-step process, it is not possible today or 100, tomorrow will become 10,000, will definitely be the search engine stare. The distribution of the chain to a wide range, the amount of large, quality to excellent, this is our pursuit.
Five, the stability of the server, this is needless to say, we must all understand. To Zhengzhou wedding Photography as an example, because before the server has appeared two times bigger problem, two days site can not normal access, the result is the snapshot stop update, included stop, ranking and weight are significantly reduced. Server instability, all the optimization work can only be useless.
Whether the site is favored by search engines, there are many factors, attention to detail, perseverance can be effective, this is a step-by-step process, sinking gas, continuous learning to get better results, so that the site more on its temper, the site ranked naturally good.
This article by Mr. Lattice, Happy Wedding Network (http://www.hl1314.com) published, Welcome to reprint, reprint, please keep this link.