What kind of internet advertising attracts people?

2009 Internet industry's largest event-"Network Marketing Wind Flying" 2009 China Network Advertising and Network Marketing conference in Beijing International Convention Center Grand.

In the network Marketing system, I personally in 98 in China to do online advertisers, began to put ads on the internet, at that time China's Internet should be said or a very few websites, advertising information is very small, the entire industry is extremely clear and clear one time, now has 11 years of time. The real time I got into online advertising was 10 years ago, that is, 99, 99 I was with a partner, he ran a personal website in 97, called network advertising Pioneer, in 99, I joined the company to help him run such a web site advertising pioneer. To give you a review of what this site looks like, if you can see, to tell you the above words.

This (PPT) is our 97 to 99 version of the network advertising pioneer, this is the top half of the site, there are some very interesting things, you can see on the right there is a recommended advertising media, in fact, at that time the mainstream of Chinese websites are above, including stone, Sina, Yahoo Chinese, Sohu and so on, In fact, all the mainstream websites in China were only so few in this environment at that time, and these companies should say that it is a relatively early process. What was the Internet advertisement like at that time? Here is a small text is to say such a word, this is IBM, is in China's internet history, the earliest appearance of a flash form, that only see this form, we also feel very new, feel how the Internet there is this interactive with the sound of things, At that time Flash technology was just beginning to pop, applied to the Internet media, as the predecessor of the editor-in-chief, he put this site some excellent cases are recommended, this is almost 10 years ago in China's internet media and online advertising a reality, looking back 10 years has actually changed a lot.

To show you a picture of the Internet 7 years ago, this is my own later operation of the network advertising pioneer version, you can see the title of the day called "the spring of the Internet", because the 2001 internet bubble began very serious impact on China's internet industry, In the 2001, several major portals struggled to the poverty line, this article is taken from Sohu in 2001, the first financial results began to profit, do not lose money, we were on this site there is a big topic, called "The spring of the Internet", at that time, everyone for the entire Internet information is not particularly full, As one of our internet third party services companies, the individual is still not too embarrassed to say that they are engaged in the internet industry. Of course, many people will feel that doing the internet industry is a bubble industry, is a totally not a real value for social services. 01, 02, it is true that the whole industry is such a situation. Now our Internet conference can see so many venues, so many forums, so many well-known companies have been listed, and the fact is to record new highs, we can see that the whole industrial development has undergone great changes.

Review themes, we talk about the current network marketing situation, just to review the Internet 8 years ago, that is, I personally experienced some experience, my experience should be said that can also give you a revelation, for Eric, for me personally, I have been adhering to the advertising marketing industry more than 10 years of time, has been serving the industry with a third party role, today we have achieved a little achievement, should be said to be with us to look for a long-term continuous insistence on, for a lot of friends, if you look for a lot of direction can not be a short attempt to leave, to be very good to insist, through time to verify their ideas. Like stocks in a financial crisis, many people cut their positions at the bottom of the stock market and have no confidence in the economy, and most of the stocks today are at a new high, whether you see far enough of China's future prospects and are confident enough to show it.

The network advertisement is different from the traditional media advertisement, the traditional advertisement is the advertisement main release what user can only see what advertisement content, but the network advertisement is different, if you do not like this advertisement may completely use the browser, the system optimization software to block these advertisements. Network advertising is characterized by the number of audiences can be accurate statistics, advertising can be timely changes in the advertising content, strong interactivity and sensory, network advertising and so on low cost characteristics.

One, the point network advertisement generally has two kinds of people.

The first kind, accidentally wrong point. Believe that most users do not like to see ads, but due to the interaction of the network, there will still be a large number of people will be online ads as content to click. One of the Web site to induce users to click Ads accounted for a large proportion.

The second is really want to see the advertising content. This type of person is generally interested in the web's advertising content, or in line with his needs, he will click online ads. And such people are also valuable potential customers.

Seize these two types of advertising crowd, seriously to study how to put ads, so that these two types of people click on ads, I believe that the price of online advertising will be higher.

Second, what kind of network advertising to attract people?

1, to be concerned with the user's content, behavior consistent.

This is the most basic to do online advertising requirements, in fact, many product advertising has done this, such as Baidu's keyword ads, Google AdSense Semantic analysis can be based on user behavior analysis to achieve the relevance of advertising. But Lou found a lot of sites, especially the technical category of the site appeared Ali Mother Alliance weight loss ads. If you are doing Google AdSense Advertising Alliance, please carefully set the GG AD to meet the content of their own site requirements.

2, the power of network advertising comes from the constant repetition.

If you are like Lou, you will see a very creative ad in the Internet ads, you are very surprised, but when you turn off the computer, then recall that the advertisement will show a confused look? Turn off the computer, maybe you only remember Sina, NetEase. For example this year spring festival appeared "Heng 12 zodiac Advertisement", every day is destroying the general audience's visual auditory nerve. This "most vulgar advertisement" even though you don't like it, you still remember him. If you are doing a direct advertising campaign, if you want to create value for advertisers, please keep increasing the exposure rate of his ads. But not full screen of the same type of advertising, but at different times in different places of the same kind of online advertising.

3: The user reads the text advertisement most attentively.

One sees the website picture, the habit user will think this is the advertisement, perhaps the eyeball only will stay two seconds. But if you put a text ad, it doesn't distract the reader, but it blends into the rest of the page. Lou that doing text ads is also a good choice.

As for the new media of Internet advertising, it is not long before it enters the state, so many advantages of space and media have not been fully played. So doing online advertising a lot of detail part of the need for more exploration. Finally, I wish you all to put online advertising can have more revenue, but also welcome friends to put forward the different views of online advertising.

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